Ingenious Africa Media Business Plan

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3.    Competition Analysis
Ingenious Africa Media will face both direct and indirect competition. Indirect competition will emanate from established businesses that have full time, permanent in house advertising solutions as well other players in the media and advertising arena.

3.1    Direct Competition
The direct competitors are as shown below:

  Competitor Services offered Location
1 Action Advertising Agency CC Action Advertising offers advertising and marketing solutions to clients based in Rustenburg and surrounding regions. Rustenburg, North West Province 
2 Rusties Rusties is located in Rustenburg and is primarily involved in internet advertising, web advertising, web marketing and internet marketing Rustenburg, North West Province
3 Sumari Designs Sumari Designs is an established design house that is situated in Rustenburg. It specialises in all brand development aspects of new businesses. It activities encompass branding, internet advertising, web advertising and marketing Rustenburg, North West Province
4 Impact Leisure Productions Located in Rustenburg, Impact Leisure Productions CC specialises in advertising and marketing, promotions and events management. Rustenburg, North West Province
5 Ledicopa Printers Primarily focuses on the branding of businesses – they produce promotional gifts, corporate clothing and much more. Rustenburg, North West Province
6 Pienk Vark Graphic design, print & website design Specialists in advertising and marketing, web advertising, web development, design and print services Rustenburg, North West Province
7 Mira Media and Advertising Mira Media and Advertising specialises in the design of banners, business cards, newsletters, posters, media, video and photography. They are primarily offer solutions for branding, promotional gifts, business cards and corporate gifts Rustenburg, North West Province

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