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Ingenious Africa Media Sample Business
                        Plan
 

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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN 




Sample business plan
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5.     Internal Environment Analysis
5.1    Shared values and principles
Management is committed and passionate about Ingenious Africa Media. They appreciate the fact that shared values are a key element of organizational culture. The values of management extend beyond providing quality results-driven solutions but also encapsulate key hallmarks such as customer intimacy, creativity and innovation.

5.2    Understanding of strategic planning
Management has a clear understanding of strategic planning. Management will implement a corporate strategy that focuses on avenues of growing and diversifying the entity. Strategies at a business level will focus on sustainability and competitiveness. Operational strategies will focus on creating value for the entity’s esteemed clientele, improving the return on investment, enhancing efficiency and effectiveness, skills development and amplifying the “Ingenious Africa Media” brand.

5.3    Organisational structure
Management has a clearly defined organizational structure to optimize its human capital. The organizational structure provides clear lines of reporting and communicating. On specific clients, a matrix structure will be created (this will depend on the practicality of the structure).

5.4    Leadership style
Daniel, the Managing Director, is a results oriented leader who appreciates participative team efforts. Daniel intends to reward excellent team effort as opposed to individual effort. Management believes that this style of leadership is appropriate for Ingenious Africa Media.

5.5    Staff requirements
Management has identified skilled, competent and experienced marketing and advertising experts. It is confident that these experts will exceed the expectations of the entity’s clientele. A staff plan has been drawn to address the anticipated future staffing requirements. The entity will require more skilled, competent and experienced executives as more clients come on board.

5.6    Skills and competencies
Management has identified a staff compliment that has the necessary advertising and marketing skills and competencies to ensure that value based solutions are delivered.

5.7    Understanding of systems
Management understands the importance of having a Management Information System (MIS), Accounting Information System (AIS) and Quality Control System (QCS). Management will ensure that these systems are implemented to ensure that the business operates as smoothly as possible.

Management has a clear understanding of strategic planning. Management will implement a corporate strategy that focuses on avenues of growing and diversifying the entity. Strategies at a business level will focus on sustainability and competitiveness. Operational strategies will focus on creating value for the entity’s esteemed clientele, improving the return on investment, enhancing efficiency and effectiveness, skills development and amplifying the “Ingenious Africa Media” brand.

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