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Ingenious Africa Media Sample Business
                        Plan
 

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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN 




Sample business plan
Current page: 17
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7.    Vision, Mission, Values and Principles
The vision and mission of the entity was crafted subsequent to management’s understanding of the external and internal environment. 

7.1    Vision
To become a house hold name in marketing and advertising solutions for the tourism industry.  Ingenious Africa Media will constantly be innovative and aggressive in developing concepts that would take marketing and advertising to the next level.

7.2    Mission
To ultimately provide results-focused advertising and marketing solutions that meets the client’s objectives and expectations.

7.3    Values and Principles
Ingenious Africa Media will be guided by the following values and principles:
  • Quality
A high level of standards will be maintained by the business so as to ensure that the customers of the business are satisfied

  • Customer Intimacy
The business will prioritize the understanding of customer needs, preferences and expectations prior to offering solutions. The business will focus on providing solid, reliable and highly skilled advertising and marketing solutions

  • Creativity and innovation
Expertise, uniqueness and professionalism will be demonstrated by adopting hallmarks of creativity and innovation. The business will value creative ideas as well as thought processes and the willingness to try new things

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