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Ingenious Africa Media Sample Business
                        Plan
 

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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN 




Sample business plan
Current page: 19
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9.    Implementation Plan 
9.1    Ownership
Key employees of Ingenious Africa Media will be afforded equity positions in the company. Currently, there are no outside investors. The current ownership breakdown is as follows:
  • Daniel 55%
  • Craig 35%
  • Neo 10%

9.2    Organisational Structure
The proposed organisational structure for Ingenious Africa Media is as shown below:

Advertising business organisational
                          structure

9.3    Staffing Plan

Position Yr 1
Yr 2 Yr 3 Yr 4 Yr 5
Yr 6
General Manager 1 1 1 1 1 1
Finance and Administration   1 1 1 1 1 1
Marketing Consultants/  Executives 3 3 3 4 4 5
Creative team 2 2 2 3 3 3
Distribution officer 1 1 1 1 1 1
Online Media Communications Advisor 1 1 1 1 1 1
Editor 1 1 1 1 1 1
Webmaster 1 1 1 1 1 1
Total 11 11 11 13 13 14

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