• Plan Outline
• Executive summary
• 1.0 Industry overview
• 2.0 Market analysis
• 3.0 Competition analysis
• 4.0 External environment analysis
• 5.0 Internal environment analysis
• 6.0 SWOT analysis
• 7.0 Vision, mission and values
• 8.0 Strategies
• 9.0 Implementation plan
• 10 Technical overview
• 11 Layout
• 12 Marketing and sales plan
• 13 Risk analysis
• 14 Financial plan

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