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Plan Outline
Executive summary
1.0 Industry overview
2.0 Market analysis
3.0 Competition analysis
4.0 External environment analysis
5.0 Internal environment analysis
6.0 SWOT analysis
7.0 Vision, mission and values
8.0 Strategies
9.0 Implementation plan
10 Technical overview
11 Layout
12 Marketing and sales plan
13 Risk analysis
14 Financial plan
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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN
Sample business plan
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