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Ingenious Africa Media Sample Business
                        Plan
 

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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN 




Sample business plan
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12.4    Place

12.4.1    Location of the business

Location of the
                            business

Ingenious Africa Media will be situated in the heart of Rustenburg, North West Province, South Africa. The business will ideally be situated in the central business district of the area. The location is suitable as it provides convenient access to key stakeholders of the business such as the customers, employees, suppliers and many more.

12.4.2     Distribution Channel
In terms of distribution channels, Ingenious Africa Media will adopt a direct method of distribution meaning that it will not make use of middle men or agents. It will serve the users of its services directly. This will contribute towards assuring the customers or end users of affordable advertising and promotions solutions as the ‘middle man’ is cut out of the equation.

Distribution Channel



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