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Ingenious Africa Media
 

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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN 




Sample business plan
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Abbreviations


ABC Audit Bureau of Circulation
AIDS Acquired Immune Deficiency Syndrome
AMPS Advertising and Media Publishing Survey
ASGISA Accelerated Shared Growth Initiative of South Africa
CBD Central Business District
CC Close Corporation
CIGS Cultural Industries Growth Strategy
CRM Customer Relationship Management
CV Curriculum Vitae
DVD Digital Video Disk
GEAR Growth Employment and Redistribution Strategy
HIV Human Immunodeficiency Virus
ICT Information Communication Technology
IDP Integrated Development Plan
IP Intellectual Property
MIS Management  Information System  
NEF National Empowerment Fund
NYDA National Youth Development Agency
PDI Previously Disadvantaged Individuals
PGDS Provincial Growth and Development Strategy
PPP Public Private Partnership
RDP Reconstruction and Development Programme
ROI Return on Investment
SAA South African Airways
SAARF South African Advertising Research Foundation
SABC South African Broadcasting Corporation
SABS South African Bureau of Standards
SETA Sector Education Training Authority
SMME Small Medium and Micro Enterprises
SWOT Strengths, Weaknesses, Opportunities and Threats

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