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Ingenious Africa Media Sample Business
                        Plan
 

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INGENIOUS AFRICA MEDIA
ADVERTISING AND MARKETING BUSINESS PLAN 




Sample business plan
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14.7    Ratio Analysis

      Ratios

Year 1

Year 2

Year 3

Year 4

Year 5

Current Ratio

2.34

3.58

5.16

7.87

10.69

Quick Ratio (Acid Test)

2.17

3.41

5.00

7.71

10.54

Return on Total Assets

24.85%

34.70%

36.42%

31.98%

28.32%

Total Assets Turnover

5.11

4.38

3.59

2.65

2.06

Total Debt to Total Assets

0.61

0.35

0.15

0.11

0.09

 






Gross Profit Margin

66.00%

66.00%

66.00%

66.00%

66.00%

Operating Profit Margin

8.25%

11.90%

14.40%

16.79%

19.06%

Net Profit Margin

4.86%

7.93%

10.15%

12.09%

13.72%

Return on Sales

7.37%

12.01%

15.38%

18.31%

20.79%

 






Return on Owners' Equity

63.64%

53.30%

42.88%

35.97%

31.00%

Total Debt to Owners' Equity

1.56

0.54

0.18

0.12

0.09

 






 






Operating Ratios






% Inc from Ops / Total Assets

42.15%

52.09%

51.67%

44.41%

39.33%

% Profit BT / Total Assets

34.51%

48.20%

50.58%

44.41%

39.33%

Sales / Total Assets

5.11

4.38

3.59

2.65

2.06

Sales / Day (244 business days)

14,754

16,230

17,852

19,638

21,601

 






 






Asset Management (Efficiency)






Total Liabilities / Total Assets

0.61

0.35

0.15

0.11

0.09

Total Debt to Total Assets

0.39:1

0.16:1

0.00:1

0.00:1

0.00:1

Debt to Capitalization

2.76:1

1.49:1

0.00:1

0.00:1

0.00:1

Liabilities / Net Worth

1.56

0.54

0.18

0.12

0.09

Return on Equity (Pretax)

88.39%

74.03%

59.56%

49.95%

43.05%

Return on Equity (After tax)

24.85%

34.70%

36.42%

31.98%

28.32%

 






Working Capital Cycle






Sales / Receivables

12.00

12.13

12.13

12.17

12.17

Days Sales Outstanding

30.42

30.08

30.08

30.00

30.00

Cost of Sales / Payables

8.00

8.09

8.09

8.11

8.11

Sales / (A/R + Invt - A/P)

20.79

21.02

21.31

21.37

21.37



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