Transport business plan

CSS Style Menus

Transport business plan

Sample business plan

Page << 11  12  13  14  15  16  17  18  19  20  >> << Previous  Next >>

Current page: 12

6.    Marketing Plan
6.1    Objectives

Long term objectives
  • To ultimately grow and diversify Focus Transport Services (Pty) Ltd
Medium term objectives
    • To enhance the competitiveness of Focus Transport Services (Pty) Ltd
Short term objectives
  • To penetrate the market and add value to the customers

6.2    Strategies and Initiatives
6.2.1    Growing Revenue

Objective: Grow revenue
Strategies Initiatives
Market Development
  • Analyze the market
Diversify the service base

  •  Identify new sources of revenue

6.2.2    Enhancing Competitiveness

Objective: Enhancing competitiveness
Strategies Initiatives
Enhance customer Intimacy
  • Have a better understanding of the customers than the competitors
  • Match services rendered with customer expectations
Improve the quality of service
  • Regularly service buses
  • Have passionate and committed employees
Enhance customer relations
  • Improve communication with customers
  • Maintain and update a customer contact database
Create brand Image
  • Set up a business website for Focus Transport Services  (Pty) Ltd
  • Create a logo, letterhead, business cards and distribute branded gadgets
  • Demonstrate the application of shared values so as to emphasis the culture of the business.
  • Advance community service activities such as participating in community projects and clean up campaigns.
  • Facilitate customer intimacy initiatives such as researching the market to find out exactly what the customers require so as to deliver as per their requirements

6.2.3    Enhancing Efficiency

Objective: Enhancing competitiveness
Strategies Initiatives
  • Grow revenue
  • Reduce costs
  • Improve return on investment
  • Make use of financial planning tools such as budgets and cash flow projections
  • Eliminate paid redundancies in workforce
  • Minimize expenditure on finance charges, administrative costs and so fourth
  • Marketing
    • Acquire more customers Improve the brand image of the business
  • Advance publicity, promotion, advertising and other marketing efforts
  • Improve operational efficiency
  • Reduce non core activities 
  • Make use of systems, processes and procedures

Human Resources
  • Advance learning and development
  • Improve internal communication
  • Minimize turnover of skilled, competent employees
  • Identify any skill gaps
  • Conduct employee appraisals
  • Have a quality recruitment standard
  • Implement a participative leadership style
  • Assess as to the values of current and future personnel and ensure that they are in line with the culture of the business
  • Encourage teamwork and have a conflict resolution policy

Page << 11  12  13  14  15  16  17  18  19  20  >> << Previous  Next >>