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Transport business plan

Sample business plan
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9.0    Monitoring and Evaluation

The following monitoring and evaluation plan has been developed to ensure that the business remains competitive, sustainable and grows substantially.

9.1    Growing Revenue


Grow revenue





Market Development


  • Identify new market segments
  • Turnover generated from new customers
  • 55% per annum

Diversify the service base


  • Identify new sources of revenue
  • Revenue generated from additional services
  • 1 per year

9.2    Enhancing Competitiveness


Enhancing competitiveness





Enhance customer Intimacy


  • Have a better understanding of the customers than the competitors
  • Match services rendered with customer expectations
  • Conduct market survey and analyze the market
  • 3 times per year

Improve the quality of service 


Regularly service buses

  • Have passionate and committed employees
  • Quality control and internal audits
  • 4 times per annum

Enhance customer relations


  • Improve communication with customers
  • Maintain and update a customer contact database
  • Increase in turnover
  • 15% per annum

Create brand Image


  • Set up business website
  • Create logo, letterhead, business cards and distribute branded gadgets
  • Demonstrate the application of shared values so as to emphasis the culture of the business.
  • Advance community service activities such as participating community projects and clean up campaigns.
  • Facilitate customer intimacy initiatives such as researching the market to find out exactly what the customers require so as to deliver as per their requirements
    • Increase in turnover
  • 15% per annum

6.2.3    Enhancing Efficiency

Objective Enhancing efficiency and competitiveness
Strategies Initiatives Measure Target
  • Grow revenue
  • Reduce costs
  • Improve return on investment

  • Implement the use of time sheets so as to pay according to work carried out
  • Make use of financial planning tools such as budgets and cash flow projections
  • Eliminate paid redundancies in workforce
  • Minimize expenditure on finance charges, administrative costs and so fourth
  • Increase in operating profit
  • 15% per year
  • Acquire more customers
  • Improve the brand image of the business
  • Advance publicity, promotion, advertising and other marketing efforts
  • Increase in turnover
  • 15% per year
  • Operations
    • Improve operational efficiency
  • Reduce non core activities
  • Make use of systems, processes and procedures    

  • Internal operation audits
  • 4 per year
Human Resources
  • Advance learning and development
  • Improve internal communication
  • Minimize turnover of skilled, competent employees
  • Identify any skill gaps
  • Conduct employee appraisals
  • Have a quality recruitment standard
  • Implement a participative leadership style
  • Assess as to the values of current and future personnel and ensure that they are in line with the culture of the business
  • Encourage teamwork and have a conflict resolution policy
  • Employee turnover
  • Less than 1%

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