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Transport business plan
 

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Focus Transport Services (Pty) Ltd
TRANSPORTATION SAMPLE BUSINESS PLAN 


Sample business plan
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CONTENTS 
 
APPLICATION SUMMARY   
PURPOSE OF THE BUSINESS PLAN   
1.    EXECUTIVE SUMMARY   
1.1    INTRODUCTION   
1.2    BUSINESS OPPORTUNITY   
1.3    THE MARKET   
1.3.1    TARGET MARKET   
1.3    THE COMPETITION   
1.3.1    COMPETITIVE ADVANTAGE 
1.4    THE MANAGEMENT TEAM   
1.5    FINANCIAL OVERVIEW   
2.    INDUSTRY ANALYSIS
2.1    INDUSTRY OVERVIEW   
2.2    INDUSTRY SIZE   
2.3    GROWTH RATE AND GROWTH POTENTIAL
2.4    PLAYERS IN THE INDUSTRY   
2.5    KEY SUCCESS FACTORS   
3.    MARKET ANALYSIS   
3.1    MARKET SEGMENTATION   
3.1.1    MARKET SEGMENTS   
3.1.2    NEEDS AND PREFERENCES OF THE MARKET SEGMENT   
3.1.3    SEGMENT ATTRACTIVENESS ASSESSMENT   
3.1.4    PROPOSED TARGET MARKET   
4.1    COMPETITION ANALYSIS   
4.1.1    DIRECT COMPETITION   
4.1.2    INDIRECT COMPETITION 
5.    SWOT ANALYSIS   
5.1    STRENGTHS   
5.2    WEAKNESSES   
5.3    OPPORTUNITIES
5.4    THREATS   
6.    MARKETING PLAN   
6.1    OBJECTIVES   
6.2    STRATEGIES AND INITIATIVES   
6.2.1    GROWING REVENUE   
6.2.2    ENHANCING COMPETITIVENESS   
6.2.3    ENHANCING EFFICIENCY
6.3    MARKETING COMMUNICATION PLAN   
6.3.1    ADVERTISING AND PROMOTION PLAN   
6.3.1.1    ADVERTISING   
6.3.1.2    PUBLICITY   
6.3.1.3    RELATIONSHIP MARKETING   
6.3.1.4    BRANDING   
6.4    POSITIONING   
7.    IMPLEMENTATION PLAN   
7.1    ORGANISATIONAL STRUCTURE   
7.2    ROLES AND RESPONSIBILITIES   
7.2.1    MANAGING DIRECTORS   
7.2.2    FINANCE AND ADMINISTRATION   
7.2.3    OPERATIONS   
7.2.4    SALES AND MARKETING   
8.    OPERATIONAL PLAN   
9.0    MONITORING AND EVALUATION   
9.1    GROWING REVENUE   
9.2    ENHANCING COMPETITIVENESS   
9.3    ENHANCING EFFICIENCY   
10.    FINANCIAL PLAN   
10.1    KEY ASSUMPTIONS
10.2    FINANCING REQUIREMENTS   
10.3    CASH FLOW STATEMENT   
10.4    INCOME STATEMENT PROJECTIONS   
10.5    BALANCE SHEET PROJECTIONS   
10.6    SENSITIVITY ANALYSIS



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