Transport business plan

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Transport business plan

Sample business plan
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1.    Executive Summary

1.1    Introduction

Focus Transport Services (Pty) Ltd is a startup entity that intends to provide luxury bus services to local and international travelers in Zambia. It was incorporated as a limited Company on the 06 June 2012.  It is owned and managed by John (50%) and Brian (50%). The owners are not only committed and dedicated entrepreneurs but are also highly skilled, competent and experienced in the transportation arena.
Focus Transport Services (Pty) Ltd shall provide affordable, safe, dependable and efficient passenger transport services to domestic and international travelers in Zambia. The entity shall provide access to Zambia’s major towns. Key routes shall encompass:

  • Lusaka – Kitwe: daily routes between Lusaka, Kabwe, KapiriMposhi, Ndola and Kitwe
  • Lusaka – Livingstone: daily routes between Lusaka, Mazabuka, Choma, Kalomo and Livingstone
(Return trips from the destination towns to the capital city, Lusaka shall also be provided on a daily basis.)

1.2    Business Opportunity

The business opportunity stems from the realization of the growing number of domestic and international travelers in Zambia. This is evident in key areas such as Lusaka, Livingstone, Kitwe and Chipata. With formal and informal small and medium sized businesses booming countrywide, there is a growing number on business people travelling between the capital city, Lusaka and other major towns.  Focus Transport Services (Pty) Ltd sees this as an opportunity to explore by offering luxury bus services so as to cater for the growing market. Additionally, Focus Transport Services (Pty) Ltd has realized that existing luxury bus transport providers do not forge value laden relationships based on trust with their clientele. Some transport providers overcharge their clients and thus Focus Transport Services (Pty) Ltd shall take a competitive stand and position itself as a luxury bus service entity of choice and uphold key hallmarks such as safety, dependability, trustworthiness, professionalism (value based) and customer satisfaction.

1.3    The Market

The market for luxury bus services is relatively broad. It encompasses both the individual and corporate market segment (the general market).

1.3.1    Target Market

The selection of a profitable target market is imperative for Focus Transport Services (Pty) Ltd. The target market for the business will primarily be composed of the individual market segment and the corporate market. This is based on our understanding of the capacity of the entity as well as instrumental factors such as profitability, growth, growth potential and risk factors. Focus Transport Services (Pty) Ltd will reach a broader market by targeting both the individual and corporate market segment.

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