The programme runs across three phases over 84 months, sequenced so that a proven, profitable flagship precedes company-owned expansion and franchising. The critical path runs through Series A close and site lease → flagship build (wash tunnel, detailing bays, water recycling) → technology and staff → flagship opening → membership and fleet ramp → Series B → company-owned sites → franchise development and city expansion.
Phase plan and milestones
|
Phase |
Focus |
Key milestones |
Window |
|---|---|---|---|
|
Phase I |
Flagship (Pretoria) |
Flagship opens; membership & fleet launch |
Months 0–18 |
|
Phase II |
Company-owned sites |
Series B; Pretoria East & Centurion; mobile units |
Months 18–42 |
|
Phase III |
Franchise & national |
Franchise model; Johannesburg; product line |
Months 42–84 |
Analyst flagFlagship proof, the Series B and the franchise system are the critical-path items
Three dependencies gate the plan. First, a profitable, well-run flagship, the proof of concept and unit economics on which everything else rests. Second, the Series B raise, gated on that flagship’s performance, which funds company-owned expansion. Third, a standardised, documented franchise system, without which Phase-III franchising cannot scale safely. The roadmap sequences these so that capital and expansion follow proof, a profitable flagship before multi-site, and a proven multi-site model before franchising.