Evergreen Home Care Business Plan
Care at home, delivered reliably — non-medical personal care & private-duty home care. Seniors & individuals with disabilities · private-pay, insurance,…
Evergreen Home Care
Care at home, delivered reliably — non-medical personal care & private-duty home care
Seniors & individuals with disabilities · private-pay, insurance, Medicaid-waiver & VA payer mix · employer-model agency — Greater Columbus, Ohio · USA.
Evergreen Home Care is requesting an SBA 7(a) loan of $900,000 within a $1.2 million total project to launch and scale a non-medical personal care and private-duty home care agency serving seniors and individuals with disabilities across the Greater Columbus, Ohio market. The agency operates an employer-model workforce with a diversified private-pay, insurance, Medicaid-waiver and VA payer mix, scaling toward $7.27 million of Year-5 revenue at an 18.8% EBITDA margin. Headline revenue and EBITDA are preserved exactly; everything below EBITDA is independently re-derived (component depreciation, full cash interest on the SBA facility, corporate taxation and working capital) with the balance sheet tying to zero every year. This plan sets out the market and industry analysis, the SBA 7(a) financing request, the services, payers and revenue model, unit economics, the operations plan, caregiver recruitment and retention, marketing and referral strategy, competitive positioning, quality, compliance and risk management, technology and electronic visit verification, full financial projections, debt-service coverage and SBA underwriting, break-even and sensitivity analysis, risk analysis and independent findings, the SWOT and strategic analysis, growth strategy and exit, and the key performance indicators lenders will track. Use the contents below to navigate the plan.
Financial snapshot
Two headline charts from the plan. Full projections and all visualisations are in Section 15: Financial Plan & Projections.
Contents
22 sections. Each opens on its own page with previous / next navigation and a jump-to-section menu.
iConfidentiality & DisclaimerPlease read before reviewing the plan →
- 1Executive Summary
- 2Company Overview
- 3Market & Industry Analysis
- 4The SBA 7(a) Financing Request
- 5Services, Payers & Revenue Model
- 6Unit Economics
- 7Operations Plan
- 8Caregiver Recruitment & Retention
- 9Marketing & Referral Strategy
- 10Competitive Positioning
- 11Management & Organization
- 12Quality, Compliance & Risk Management
- 13Technology & Electronic Visit Verification
- 14Implementation Roadmap
- 15Financial Plan & Projections
- 16Debt Service Coverage & SBA Underwriting
- 17Break-Even, Census & Sensitivity
- 18Risk Analysis & Independent Findings
- 19SWOT & Strategic Analysis
- 20Growth Strategy & Exit Considerations
- 21Key Performance Indicators
- 22Conclusion & The Financing Ask
- Annexure AAnnexure A: Detailed Financial Statements
- Annexure BAnnexure B: Assumptions Book
- Annexure CAnnexure C: Scenario & Sensitivity Analysis
- Annexure DAnnexure D: SBA Loan Summary & Repayment
- Annexure EAnnexure E: Licensing, Bonding & Compliance
- Annexure FAnnexure F: Payer & Reimbursement Detail
- Annexure GAnnexure G: Detailed Risk Register
- Annexure HAnnexure H: SBA Application Checklist
- Annexure IAnnexure I: Glossary & Lender FAQ