Jive Monate Tavern & Shisanyama Business Plan — Company Overview, Vision & Values

Jive Monate Tavern & Shisanyama (Pty) Ltd is a private company to be established in Mamelodi East, Pretoria, Gauteng, operating in the township hospitality…

Company Overview, Vision & Values

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Jive Monate Tavern & Shisanyama (Pty) Ltd is a private company to be established in Mamelodi East, Pretoria, Gauteng, operating in the township hospitality and leisure sector. It combines three complementary businesses under one roof, a licensed tavern, an authentic shisanyama grill, and an entertainment and events venue with a VIP lounge, operated to professional hospitality standards with strong governance, security and financial control.

Vision and mission

The vision is to become Gauteng’s leading township lifestyle destination, known for exceptional food, entertainment and customer experience. The mission is to provide memorable entertainment, authentic South African cuisine and premium hospitality in a secure and professionally managed environment, a venue where families are welcome by day and where young professionals choose to spend their weekends.

Objectives

Achieve annual revenue exceeding R18 million and become one of Pretoria’s top township entertainment venues within five years.
Build a sustainable EBITDA margin approaching the high twenties as the venue matures and fixed costs are absorbed.
Create over sixty jobs and expand into three locations, with a franchise model prepared for wider rollout.

Five-year objectives at a glance

Objective	Target	Timing
Grand opening & trading	Mamelodi East flagship	Month 12
Cumulative break-even	Startup capital recovered	~Month 22
Revenue	R8.9m → R18.4m	Year 1 → Year 5
EBITDA margin	Ramp toward high twenties	Year 5
Employment	24 → 51+ permanent jobs	Year 1 → Year 5
Expansion	Second & third venues / franchise	Years 4–5

Ownership and leadership

Shareholder	Role	Ownership
Kabelo Mokoena	Managing Director	40%
Nthabiseng Dlamini	Finance Director	35%
Sipho Mahlangu	Operations Director	25%

The founding team combines the three disciplines a licensed hospitality venue needs. Kabelo Mokoena, Managing Director, brings twelve years of hospitality management experience and leads strategy, commercial performance and brand. Nthabiseng Dlamini, Finance Director, is a Chartered Accountant with SME finance expertise and leads budgeting, controls, cash management and reporting, a genuine strength in a cash-intensive, licensed business. Sipho Mahlangu, Operations Director, is a former food-and-beverage operations manager and leads kitchen, bar, service and venue operations. Together they hold 100% of the equity, aligning ownership directly with execution.

Contribution	Year 1	Year 5
Permanent jobs created	24	51+
Youth trained in hospitality skills	12	30+
Local meat & produce suppliers used	6	12+
Township SME suppliers engaged	4	10+

Core values

The business is built on hospitality excellence, authenticity, safety, integrity and community. Every guest should experience genuine South African food and music in a venue that is clean, welcoming, professionally run and, above all, safe. Responsible trading is treated not as a compliance obligation but as a defining value of the brand.