Midrand Print Company Business Plan — Appendix A: Assumption Register
The full assumption register behind the model, stated line by line for independent testing.
Section 26 of 28
Appendix A: Assumption Register
Jump to section
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company and Business Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis
- 8. Customer Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan
- 15. SWOT Analysis and Strategic Implications
- 16. Risk Analysis
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Plan
- 20. Funding Requirement and Structure
- 21. Investment Case and Returns
- 22. Sensitivity and Scenario Analysis
- 23. KPIs and Management Dashboard
- 24. Conclusion
- A. Appendix A: Assumption Register
- B. Appendix B: Monthly Summary, FY2027
- C. Appendix C: Glossary
The complete set of assumptions underlying the financial model. Every figure in the projections derives from an entry in this register; there are no unsupported growth rates.
A.1 Revenue and pricing
|
Assumption |
Value |
Basis |
|---|---|---|
|
Practical capacity per machine |
420,000 A3 / 2,600 m² / 1,450 m² |
Digital, roll and flatbed respectively, per month on two shifts, net of make-ready, colour calibration, substrate changeover and planned maintenance |
|
Realised prices |
R4.90 / R285 / R520 |
Per A3 click, per m² roll and per m² rigid, FY2027 terms; all-in across job mix, net of programme rate-card discount |
|
Programme fee |
R11,800 / account / month |
Priced against displaced client operating cost, not against print volume |
|
Annual price escalation |
5.5% |
Applied to all revenue lines from FY2028 |
|
Trading commencement |
Month 4 |
Three-month facility fit-out, plant installation and commissioning |
|
Programme account renewal |
88% annually |
Reflects switching cost from embedded template libraries, net of procurement re-tender cycles |
|
Account depth growth |
9% annually |
Real volume growth within retained accounts as categories and outlets migrate onto the platform |
Table 47: Revenue and pricing assumptions
A.2 Cost structure
|
Assumption |
Value |
Basis |
|---|---|---|
|
Materials, clicks and outwork |
38.0% of revenue |
Weighted across the four lines at FY2029 mix; substrate, click charges, ink and trade finishing |
|
Freight and distribution |
2.2% of revenue |
Owned Gauteng fleet plus contracted national courier |
|
Production labour |
28.2% of revenue |
Scales with volume; includes shift premium and retention allowance |
|
Premises |
R2.16m annually |
2,000 m² industrial unit, escalating at 5.5% annually |
|
Sales and marketing |
2.6% of revenue at FY2031 |
Includes the unrecovered cost of concurrent paid pilots |
|
Administration headcount |
5, held flat |
Systems-dependent; assumes the MIS carries estimating, costing, stock and invoicing |
|
Salary inflation |
5.5% |
Applied annually to all payroll lines |
Table 48: Cost structure assumptions
A.3 Working capital, capital and financing
|
Assumption |
Value |
Basis |
|---|---|---|
|
Debtor days |
52 |
Corporate 30-day terms with realistic settlement slippage; credit-controlled |
|
Inventory days |
38 |
Substrate and consumable holding across four production lines |
|
Creditor days |
41 |
Substrate merchant and OEM terms |
|
Minimum cash balance |
R1.2m |
Operating float; the revolver absorbs movements around it |
|
Opening capital expenditure |
R24.6m |
Committed at close; see Section 19.6 |
|
Expansion capital expenditure |
R16.3m |
Months 24 to 48; gated on utilisation triggers rather than dates |
|
Asset lives |
7 / 10 / 4 years |
Plant; leasehold and finishing; IT and platform |
|
Prime lending rate |
10.5% |
Held flat across the plan; a simplifying convention, not a forecast |
|
Debt margins |
Prime + 225 / 300 / 350bp |
Asset finance (secured on plant); term loan (unsecured); revolver (secured on debtors) |
|
Corporate income tax |
27.0% |
South African statutory rate |
|
Assessed loss utilisation |
80% cap |
Per the South African assessed-loss limitation |
|
Exit multiple |
5.0x EBITDA |
Midpoint of observed trading range for small privately held printers |
|
Terminal growth rate |
5.5% |
Long-run nominal growth, approximating inflation |
Table 49: Working capital, capital expenditure and financing assumptions