North West Egg Sales Business Plan — Financial Plan: Revenue Build
Revenue reaching R40.1m in the first full-flock year, split across retail, trader, hospitality and farm-gate channels.
Section 24 of 31
Financial Plan: Revenue Build
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- 0. Executive Summary
- 1. Investment Thesis
- 2. Company Overview
- 3. Location
- 4. Problem and Value Proposition
- 5. Products and Pricing
- 6. Industry Analysis
- 7. Market Sizing
- 8. Customers and Channels
- 9. Competitive Landscape
- 10. Competitive Positioning
- 11. Business Model and Unit Economics
- 12. Go-to-Market Strategy
- 13. Operating Model
- 14. Farm Infrastructure and Capital Expenditure
- 15. Biosecurity and Animal Health
- 16. Management and Organisation
- 17. Strategic Plan
- 18. SWOT Analysis
- 19. Risk Analysis
- 20. ESG and Sustainability
- 21. Implementation Roadmap
- 22. Financial Plan: Key Assumptions
- 23. Financial Plan: Revenue Build
- 24. Financial Plan: Projected Income Statement
- 25. Financial Plan: Projected Cash Flow
- 26. Financial Plan: Projected Balance Sheet
- 27. Funding Requirement and Structure
- 28. Debt Serviceability and Break-Even
- 29. Returns, Scenarios and Sensitivity
- 30. Investment Case and Next Steps
Revenue reaches R40.1m in the first full-flock year and then grows with price, because the houses are already full
Revenue by stream (R million)
| Category | Retail & wholesale | Spaza & informal traders | Hospitality, bakeries & institutions | Farm-gate shop | Seconds, culls, manure |
|---|---|---|---|---|---|
| Y1 | 8.68 | 8.2 | 5.12 | 2.63 | 0.63 |
| Y2 | 12.87 | 12.16 | 7.59 | 3.9 | 3.54 |
| Y3 | 13.68 | 12.93 | 8.07 | 4.14 | 3.72 |
| Y4 | 14.42 | 13.62 | 8.5 | 4.36 | 2.94 |
| Y5 | 15.14 | 14.3 | 8.92 | 4.58 | 4.04 |
Year 1 by month: three houses come into lay (R million)
| Category | Revenue | EBITDA | |||||||
|---|---|---|---|---|---|---|---|---|---|
| Jul | 0.57 | -0.48 | |||||||
| Aug | 1.13 | 0.04 | |||||||
| Sep | 1.18 | 0.08 | |||||||
| Oct | 1.17 | 0.08 | |||||||
| Nov | 1.73 | -0.1 | |||||||
| Dec | 2.27 | 0.41 | |||||||
| Jan | 2.29 | 0.44 | |||||||
| Feb | 2.26 | 0.41 | |||||||
| Mar | 2.8 | 0.23 | |||||||
| Apr | 3.31 | 0.71 | |||||||
| May | 3.31 | 0.71 | |||||||
| Jun | 3.24 | 0.66 | Revenue drivers | Y1 | Y2 | Y3 | Y4 | Y5 | |
| Average hens in lay | 39,178 | 55,747 | 55,649 | 56,559 | 55,681 | ||||
| Hen-day production | 84.9% | 84.2% | 85.4% | 84.4% | 85.6% | ||||
| Dozens produced (million) | 1.01 | 1.43 | 1.45 | 1.45 | 1.45 | ||||
| Realised price, R per dozen | 24.75 | 25.99 | 27.29 | 28.65 | 30.08 | ||||
| Total revenue (R m) | 25.3 | 40.1 | 42.5 | 43.8 | 47.0 |