North West Egg Sales Business Plan — Location
Why the Potchefstroom site and the N12 corridor, and what proximity to feed and market is worth.
Section 4 of 31
Location
Jump to section
- 0. Executive Summary
- 1. Investment Thesis
- 2. Company Overview
- 3. Location
- 4. Problem and Value Proposition
- 5. Products and Pricing
- 6. Industry Analysis
- 7. Market Sizing
- 8. Customers and Channels
- 9. Competitive Landscape
- 10. Competitive Positioning
- 11. Business Model and Unit Economics
- 12. Go-to-Market Strategy
- 13. Operating Model
- 14. Farm Infrastructure and Capital Expenditure
- 15. Biosecurity and Animal Health
- 16. Management and Organisation
- 17. Strategic Plan
- 18. SWOT Analysis
- 19. Risk Analysis
- 20. ESG and Sustainability
- 21. Implementation Roadmap
- 22. Financial Plan: Key Assumptions
- 23. Financial Plan: Revenue Build
- 24. Financial Plan: Projected Income Statement
- 25. Financial Plan: Projected Cash Flow
- 26. Financial Plan: Projected Balance Sheet
- 27. Funding Requirement and Structure
- 28. Debt Serviceability and Break-Even
- 29. Returns, Scenarios and Sensitivity
- 30. Investment Case and Next Steps
Potchefstroom puts the farm between its feed and its customers: inputs nearby, 3.8m consumers within 150 km
Approximate road distance from the farm (km)
| Category | Road distance (km) | |
|---|---|---|
| Klerksdorp | 50.0 | |
| Parys | 50.0 | |
| Carletonville | 65.0 | |
| Vanderbijlpark | 100.0 | |
| Soweto | 105.0 | |
| Johannesburg | 120.0 | |
| Lichtenburg | 140.0 | |
| Rustenburg | 160.0 | In the maize belt |
North West and the northern Free State grow the maize and soya that make up most of a layer ration, and regional mills deliver in bulk.
On the N12 corridor
A national road links the site to Klerksdorp in under an hour and the West Rand and Soweto in about 90 minutes: same-day, twice-weekly delivery.
Highveld climate
Cool, dry winters at about 1,350 m suit layers; climate-controlled houses handle summer heat.
Skills on the doorstep
North-West University’s agricultural sciences faculty and an established farming community supply managers, vets and artisans.
Distances are approximate road kilometres from Potchefstroom and are planning estimates.
