North West Egg Sales Business Plan — Operating Model
The flock cycle, laying curve, feed programme and packhouse throughput behind the production plan.
Section 14 of 31
Operating Model
Jump to section
- 0. Executive Summary
- 1. Investment Thesis
- 2. Company Overview
- 3. Location
- 4. Problem and Value Proposition
- 5. Products and Pricing
- 6. Industry Analysis
- 7. Market Sizing
- 8. Customers and Channels
- 9. Competitive Landscape
- 10. Competitive Positioning
- 11. Business Model and Unit Economics
- 12. Go-to-Market Strategy
- 13. Operating Model
- 14. Farm Infrastructure and Capital Expenditure
- 15. Biosecurity and Animal Health
- 16. Management and Organisation
- 17. Strategic Plan
- 18. SWOT Analysis
- 19. Risk Analysis
- 20. ESG and Sustainability
- 21. Implementation Roadmap
- 22. Financial Plan: Key Assumptions
- 23. Financial Plan: Revenue Build
- 24. Financial Plan: Projected Income Statement
- 25. Financial Plan: Projected Cash Flow
- 26. Financial Plan: Projected Balance Sheet
- 27. Funding Requirement and Structure
- 28. Debt Serviceability and Break-Even
- 29. Returns, Scenarios and Sensitivity
- 30. Investment Case and Next Steps
Three flocks placed four months apart keep at least two houses at peak lay and the packhouse busy all year
Months of operation
House 1
Flock 1
Flock 2
House 2
Flock 1
Flock 2
House 3
Flock 1
Flock 2
Each flock: placed at 18 weeks, 13.5 months in lay to about 76 weeks of age, then sold live; two weeks to clean, disinfect and rest the house.
Planned hen-day production by month of lay (%)
| Category | Hen-day production % |
|---|---|
| 1 | 45.0 |
| 2 | 90.0 |
| 3 | 94.0 |
| 4 | 94.0 |
| 5 | 93.0 |
| 6 | 92.0 |
| 7 | 91.0 |
| 8 | 89.0 |
| 9 | 88.0 |
| 10 | 86.0 |
| 11 | 84.0 |
| 12 | 82.0 |
| 13 | 80.0 |
115 g
eggs per hen housed per cycle
feed per hen per day; 1.6 kg per dozen
0.5%
97%
mortality per month (6.5% a cycle)
first-grade eggs; 3% seconds