North West Egg Sales Business Plan — Products and Pricing
Egg grades, pack formats and the realised price per dozen underpinning the revenue build.
Section 6 of 31
Products and Pricing
Jump to section
- 0. Executive Summary
- 1. Investment Thesis
- 2. Company Overview
- 3. Location
- 4. Problem and Value Proposition
- 5. Products and Pricing
- 6. Industry Analysis
- 7. Market Sizing
- 8. Customers and Channels
- 9. Competitive Landscape
- 10. Competitive Positioning
- 11. Business Model and Unit Economics
- 12. Go-to-Market Strategy
- 13. Operating Model
- 14. Farm Infrastructure and Capital Expenditure
- 15. Biosecurity and Animal Health
- 16. Management and Organisation
- 17. Strategic Plan
- 18. SWOT Analysis
- 19. Risk Analysis
- 20. ESG and Sustainability
- 21. Implementation Roadmap
- 22. Financial Plan: Key Assumptions
- 23. Financial Plan: Revenue Build
- 24. Financial Plan: Projected Income Statement
- 25. Financial Plan: Projected Cash Flow
- 26. Financial Plan: Projected Balance Sheet
- 27. Funding Requirement and Structure
- 28. Debt Serviceability and Break-Even
- 29. Returns, Scenarios and Sensitivity
- 30. Investment Case and Next Steps
Eggs earn 93% of revenue; cull hens and manure turn by-products into the other 7%
| Product / channel | Customer need | FY2028 price | Share of Y3 revenue |
|---|---|---|---|
| Retail & wholesale (branded packs) | Shelf-ready 6s, 18s and 30s | R25.30 / dozen | 32% |
| Spaza & informal traders (30-trays) | Cheapest fresh tray, reliable weekly | R23.90 / dozen | 30% |
| Hospitality, bakeries & institutions | Consistent size and delivery | R26.10 / dozen | 19% |
| Farm-gate shop | Cash purchase, freshest eggs | R26.80 / dozen | 10% |
| Seconds (cracks, smalls, misshapes) | Bakers and processors | R15.00 / dozen | 1% |
| End-of-lay cull hens | Live-bird traders | R44 / bird | 6% |
| Dried layer manure | Crop and vegetable farmers | R480 / tonne | 1% |
Trays ready for dispatch
Size grade-out assumed: Jumbo/XL 38%, Large 42%, Medium/Small 17%, seconds 3%. Prices are blended across sizes, net of rebates, excluding VAT.
Capacity
Margin logic
Growth
17.4m eggs a year at full flock; packhouse grader rated for 30,000 eggs an hour leaves room for a fourth house.
Every channel carries the same production cost of about R23.02 a dozen, so channel mix is the main margin lever.
Branded free-range line and liquid egg for bakeries are Year 4+ options, excluded from the base case.
