Contents | Advertising Agency Business Plan
Page 3 of 31
Contents
Abbreviations
Contents
Application Summary
Executive Summary
The Company
The Business Opportunity
The Market
The Target Market
The Competition
Competitive Advantages
The Management Team
Financial Overview
1. Industry Overview
1.2 Industry Size
1.3 Growth Rate
1.4 Growth Potential
1.5 Players in the Industry
1.6 Key Success Factors
2. Market Analysis
2.1 Market Segmentation
2.1.1 Market Segments
2.1.2 Needs and preferences
2.1.3 Segment Attractiveness Assessment
2.1.4 The Target Market
3. Competition Analysis
3.1 Direct Competition
3.2 Indirect Competition
4. External Environment Analysis
4.1 Political Changes
4.2 Economic Changes
4.3 Social Changes
4.4 Technological Changes
4.5 Environmental Changes
5. Internal Environment Analysis
5.1 Shared values and principles
5.2 Understanding of strategic planning
5.3 Organisational structure
5.4 Leadership style
5.5 Staff requirements
5.6 Skills and competencies
5.7 Understanding of systems
6. SWOT Analysis
6.1 Strengths
6.2 Weaknesses
6.3 Opportunities
6.4 Threats
7. Vision, Mission, Values and Principles
7.1 Vision
7.2 Mission
7.3 Values and Principles
7.4 Strategic Objectives
7.4.1 Short term objectives
7.4.2 Medium term objectives
7.4.3 Long term objectives
8. Strategies
8.1 Short Term Strategies
8.1.1 Marketing Strategies
8.1.2 Operational Strategies
8.1.3 Human Resources Strategies
8.1.4 Financial Strategies
8.2 Medium Term Strategies
8.3 Long Term Strategies
9. Implementation Plan
9.1 Ownership
9.2 Organisational Structure
9.3 Staffing Plan
9.4 Roles and Responsibilities
10. Technical Overview
10.1 Layout of the business premises
12. Marketing and Sales Plan
12.1 Service Offering
12.2 Promotion
12.2.1 Branding and Brand Development
12.2.2 Sales Promotion
12.2.3 Public Relations
12.2.4 Advertising
12.2.5 Relationship Marketing
12.3 Pricing
12.4 Place
12.4.1 Location of The Business
12.4.2 Distribution Channel
13. Risk Analysis
13.1 Market Risk
13.2 Financial Risk
13.3 Human Resource Risk
13.4 Technological Risk
14. Financial Plan
14.1 Assumptions underlying the financial projections
14.2 Financing requirements
14.3 Average Monthly Expenses
14.4 Cash Flow Projections
14.5 Projected Statement of Financial Performance
14.6 Projected Statement of Financial Position
14.7 Ratio Analysis
14.8 Sensitivity Analysis
Most commented