Contents | Bed and breakfast business plan
EXECUTIVE SUMMARY
INTRODUCTION
THE BUSINESS OPPORTUNITY
MARKET OVERVIEW
TARGET MARKET
THE COMPETITION
MARKETING STRATEGIES
FUNDING REQUIREMENTS
CRITICAL RISKS
PURPOSE OF THE BUSINESS PLAN
- THE BUSINESS
1.1 NATURE OF THE BUSINESS
1.2 LEGAL ENTITY
1.3 THE MANAGEMENT TEAM
1.4 THE LOCATION
1.5 STRATEGIC INTENT OF THE BUSINESS
1.5.1 VISION
1.5.2 MISSION
1.5.3 VALUES AND PRINCIPLES
1.5.4 STRATEGIC OBJECTIVES
A. LONG TERM OBJECTIVES
B. MEDIUM TERM OBJECTIVES
C. SHORT TERM OBJECTIVES
1.5.5 FUNCTIONAL OBJECTIVES
A. FINANCIAL OBJECTIVES
B. MARKETING OBJECTIVES
C. OPERATIONAL OBJECTIVES
D. LEARNING AND DEVELOPMENT OBJECTIVES - ANALYSIS OF THE EXTERNAL ENVIRONMENT, INDUSTRY, MARKET AND INTERNAL ENVIRONMENT
2.1 EXTERNAL ENVIRONMENT ANALYSIS
2.1.1 POLITICAL CHANGES
2.1.2 ECONOMIC CHANGES
2.1.3 SOCIAL CHANGES
2.1.4 TECHNOLOGICAL CHANGES
2.2 INDUSTRY ANALYSIS
2.2.1 OVERVIEW
2.2.2 SIZE OF THE INDUSTRY
2.2.3 PROFITABILITY OF THE INDUSTRY
2.2.4 GROWTH POTENTIAL
2.2.5 SEASONAL DEMAND
2.2.6 INDUSTRY PLAYERS
2.2.7 BARRIERS TO ENTRY
2.2.8 KEY SUCCESS FACTORS
2.3 MARKET OVERVIEW
2.3.1 MARKET SEGMENTS AND CUSTOMER NEEDS
2.3.2 ASSESSMENT OF SEGMENT ATTRACTIVENESS
2.3.3 TARGET MARKET
2.3.4 COMPETITIVE ANALYSIS
2.3.4.1 DIRECT COMPETITION
2.3.4.2 INDIRECT COMPETITION
2.3.4.3 THREAT FROM NEW ENTRANTS
2.3.4.4 CONSUMER BARGAINING POWER
2.3.4.5 SUPPLIER BARGAINING POWER
2.3.4.6 THREAT FROM SUBSTITUTES
2.3.4.7 RIVALRY AMONG COMPETITORS
2.4 INTERNAL ANALYSIS
2.4.1 SHARED VALUES
2.4.2 LEADERSHIP STYLE
2.4.3 STRATEGY
2.4.4 STRUCTURE
2.4.5 STAFF
2.4.6 SKILLS
2.4.7 SYSTEMS
2.5 SWOT ANALYSIS
2.5.1 STRENGTHS
2.5.2 WEAKNESSES
2.5.3 OPPORTUNITIES
2.5.4 THREATS
2.5.5 ACTIONS TO BE TAKEN - STRATEGY FORMULATION
3.1 BUSINESS MODEL
3.2 STRATEGIC ALLIANCES
3.3 DIVERSIFICATION
3.4 COMPETITIVE STRATEGIES
3.5 FUNCTIONAL STRATEGIES
3.5.1 FINANCIAL STRATEGIES
3.5.2 MARKETING STRATEGIES
3.5.3 INTERNAL PROCESS STRATEGIES
3.5.4 LEARNING AND DEVELOPMENT STRATEGIES - STRATEGY IMPLEMENTATION
- MARKETING PLAN
5.1 PROMOTION TACTICS
5.1.1 ADVERTISING
5.1.2 PERSONAL SELLING
5.1.3 SALES PROMOTION
5.1.4 PUBLICITY
5.1.5 DIRECT MARKETING - HUMAN RESOURCE PLAN
6.1 ORGANISATIONAL STRUCTURE
6.1.1 ROLES AND RESPONSIBILITIES
6.1.2 REMUNERATION - OPERATIONS OVERVIEW
7.1. SERVICE PROCESS
7.2 LOCATION AND PREMISES
7.3 MACHINERY & EQUIPMENT
7.4 INSURANCE
7.5 LEGAL AND REGULATORY
7.6 SYSTEMS
7.6.1 MANAGEMENT INFORMATION SYSTEMS
7.6.2 ACCOUNTING INFORMATION SYSTEM
7.6.3 PERFORMANCE MANAGEMENT SYSTEM
7.6.4 KEY MANAGEMENT CONTROLS
7.7 ENVIRONMENTAL AND OCCUPATIONAL SAFETY ISSUES
7.8 PROCUREMENT - MONITORING AND EVALUATION PLAN
8.1 FINANCIAL FUNCTION
8.2 MARKETING FUNCTION
8.3 INTERNAL PROCESS FUNCTION
8.4 LEARNERSHIP AND DEVELOPMENT - FINANCIAL PROJECTIONS
9.1 INCOME STATEMENT PROJECTIONS
9.2 CASH FLOW PROJECTION
9.3 BALANCE SHEET PROJECTIONS
9.4 RATIO ANALYSIS
9.5 SENSITIVITY ANALYSIS - RISKS AND MITIGATION STRATEGIES
- ACTION PLAN
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