Streetfire Kitchens Business Plan
Investor-ready food truck fleet business plan: R8.04m funding, five trucks and a licensed commissary, 139,198 covers and R19.09m Year 5 revenue.
Food Truck Business Plan — South Africa
Streetfire Kitchens (Pty) Ltd · A Truck Cannot Trade More Hours. It Can Only Serve More People.
A food truck fleet and licensed commissary kitchen in Gauteng — three trucks at launch
building to five by Year 5, supported by a 110 m² licensed preparation kitchen, trading weekday streets,
weekend markets, private events and corporate catering across 1 306 truck-days and 139 198 covers a year at
maturity. Total funding of R8 037 000: R5 900 000 equity at 73 per cent, R2 137 000
asset finance at launch and R959 000 drawn against trucks four and five.
The plan’s title states a constraint most food service plans quietly ignore.
A food truck trades a fixed service window — a few hours at a pitch — and cannot open longer when demand is
good or trade twice on a bad day. Growth therefore has to come from serving more people in the same hours and from
each of them spending more: revenue per truck-day rises 34 per cent from R10,932 to R14,621 without the window
changing at all. The second lever is more windows, taking truck-days from 291 a year to 1,306 as the fleet builds
from three trucks to five. Underneath both sits the licensed 110 m² commissary, a fixed cost that one truck
could never carry — which is why break-even falls from 100 covers per service on three trucks to 83 on five, and
why this is a fleet plan rather than a truck plan.
The plan at a glance
Six measures that determine whether this fleet and its funding stand up.
What a truck can and cannot change
The constraint the plan names on its own cover — and the only two levers left once you accept it.
Five years of trading
Revenue and EBITDA on the base case. Covers per service and average spend are the two assumptions that matter most, and both are stressed in Section 10.
Revenue build — truck-days traded and what each one earns
Two things compound: truck-days rise from 291 a year to 1,306 as the fleet grows, and revenue per truck-day rises 34% from R10,932 to R14,621 within the same service window.
R3.18m · 291 truck-days · R10 932
EBITDA and margin, Year 3 onward
Years 1 and 2 run EBITDA deficits of R1.38m and R0.41m, and profit after tax is negative until Year 4. Fixed cash costs of R2.40m are carried before the fleet is large enough to cover them.
R0.56m · 4.9%
Why this plan works the way it does
Financial snapshot
Four charts from the plan. The full set of twenty-four appears throughout the sections below.
Contents
Fifteen sections and five appendices. Every page carries full navigation, a section outline and links to the sections either side of it.
- 1Executive SummaryA food truck fleet and licensed commissary: R8.04m funding, five trucks, 1,306 truck-days,…
- 2The Operating ModelWhy the commissary kitchen is the fleet's fixed base, how truck-days are scheduled across…
- 3Licensing, Food Safety and Trading RightsCertificates of acceptability, municipal trading permits, event access and the food safety…
- 4Market and CustomersWeekday street trade, weekend markets, private events and corporate catering — what each…
- 5SWOT and Competitive PositionStrengths, weaknesses, opportunities and threats for a multi-truck operator, and the strategic…
- 6Operations and TeamThe service day from commissary prep to close-down, crew structure, routing and the scheduling…
- 7Financial PlanFive-year projections with full income statement, cash flow and balance sheet: revenue to…
- 8Break-Even and Debt ServiceBreak-even at 100 covers per service on three trucks, falling to 83 on five, and debt service…
- 9Investment AnalysisThe project and equity returns, the exit assumption behind them, and what the numbers do and do…
- 10Sensitivity and Scenario AnalysisWhat moves Year 5 EBITDA: covers per service, average spend, food cost and truck-days traded,…
- 11Risk AnalysisTrading rights, weather and event dependence, crew retention and the cash absorbed through…
- 12Implementation RoadmapThe phases from commissary fit-out and first three trucks to a five-truck fleet, dependencies,…
- 13Key Performance IndicatorsThe covers per service, revenue per truck-day, food cost and truck utilisation indicators…
- 14Key AssumptionsEvery covers, spend, cost, capital and funding assumption behind the model, and those most in…
- 15Conclusion and RecommendationWhat the numbers support, what they do not, and the conditions on which the plan recommends…
- AAppendix A: Consolidated Financial SummaryConsolidated five-year summary: trucks, truck-days, covers, revenue per truck-day, EBITDA,…
- BAppendix B: Truck-Day and Trading SchedulesDetailed truck-day, channel mix and trading schedules underpinning the revenue build and…
- CAppendix C: Funding, Debt and Working Capital SchedulesSources and uses, the asset finance schedules for trucks one to five, the opening balance sheet…
- DAppendix D: Risk RegisterDetailed risk register scoring likelihood and impact, with mitigations and the pre-committed…
- EAppendix E: GlossaryGlossary of food truck, commissary, covers and financial terms used throughout the Streetfire…
investment in Streetfire Kitchens (Pty) Ltd and may not be reproduced or distributed without written consent. Projections are
forward-looking statements based on the assumptions registered in Section 16 and are not guarantees of future
performance.