EssenceLabs Hair Studio Business Plan — People and Management

The stylist establishment, the commission and remuneration model, recruitment and retention, and payroll as the dominant cost line.

People and Management

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  • 7.1 Organisational structure
  • 7.2 The compensation model
  • 7.3 The stylist supply constraint and key-person risk

7.1 Organisational structure

Role

Year 1

Year 3

Year 5

Responsibility

Founder / salon owner

1

1

1

Year 1 on the floor; from Year 3 running the business rather than standing in it

Salon manager

1

Diary, stock, staff scheduling and the utilisation number

Senior colourist

1

2

3

Colour correction, remedial work and technical training

Stylist

3

4

4

Cutting, styling, colour application

Junior stylist / apprentice

1

2

3

Basins, development management, blow-drying; the capacity multiplier in Section 4.2

Receptionist

1

1

2

Bookings, rebooking discipline, retail conversion at the counter

Total headcount

7

10

14

Payroll — the largest cost line in the salon
Figure 13. Payroll — the largest cost line in the salon.

Year 1

Year 2

Year 3

Year 4

Year 5

Payroll, R’000

1 178

1 580

2 477

2 857

3 601

As % of revenue

43.4%

38.1%

42.6%

42.7%

42.4%

Revenue per stylist, R’000

543

692

728

766

848

Chair-hours sold per stylist

2 622

2 344

2 246

2 143

2 262

Payroll is 43.4 per cent of revenue in Year 1, peaks at 42.6 per cent in Year 3 and settles at 42.5 per cent by Year 5. That is the largest cost line in the business by a wide margin and roughly 42 per cent of every incremental rand of revenue is consumed by it. A salon that lets payroll drift above 45 per cent of revenue has no margin left to service debt.

7.2 The compensation model

Element

Structure

Rationale

Base salary

Sectoral minimum plus a premium for qualification and seniority

Provides income security through the January trough

Service commission

Approximately 35% of service revenue generated above a monthly threshold

Aligns the stylist to utilisation, which is the binding constraint

Retail commission

10% of retail sold

Retail requires a recommendation, and a recommendation requires an incentive

Apprentice structure

Lower base, structured training, progression to stylist on qualification

The only durable answer to the stylist supply constraint

Column ownership

Each stylist holds a named column in the diary

Builds the personal client book that drives retention

7.3 The stylist supply constraint and key-person risk

The category is labour-constrained. A salon that cannot recruit qualified colourists cannot serve additional demand at any price, and the growth path in this plan is limited by hiring rather than by market size. The step from four stylists in Year 1 to seven by Year 5 is the single most uncertain operational assumption in the document.