DriveHub Marketplace (Pty) Ltd Business Plan › Company Overview

2.1 Legal Structure and Registration

DriveHub Marketplace (Pty) Ltd is incorporated as a private company under the Companies Act 71 of 2008, registered with the Companies and Intellectual Property Commission (CIPC). The Company is domiciled in Sandton, Johannesburg, Gauteng Province, and is registered for Value Added Tax (VAT) purposes with the South African Revenue Service (SARS).

2.2 Founders and Management Team

The founding team combines deep expertise in automotive sales, technology development, and financial management, providing the Company with the leadership capability required to execute its growth strategy.

Sipho Nkosi – Founder and Chief Executive Officer

Mr Nkosi brings 12 years of experience in the South African automotive retail sector, having managed dealership operations for two of Gauteng’s leading multi-franchise motor groups. He holds a Bachelor of Commerce degree from the University of the Witwatersrand and an MBA from the Gordon Institute of Business Science (GIBS). His industry relationships with key OEM brands, dealership networks, and the National Automobile Dealers’ Association (NADA) provide DriveHub with immediate market credibility and access.

Lauren Jacobs – Co-Founder and Chief Technology Officer

Ms Jacobs is a seasoned technology leader with 10 years of experience in platform engineering, cloud architecture, and artificial intelligence. She previously served as Head of Engineering at a leading South African fintech company where she built scalable payment infrastructure serving over 2 million users. She holds a BSc in Computer Science (cum laude) from the University of Cape Town and a postgraduate certificate in Machine Learning from Stellenbosch University. Her technical leadership ensures DriveHub’s platform will be built to international standards of performance, security, and scalability.

Thabo Molefe – Co-Founder and Chief Financial Officer

Mr Molefe is a Chartered Accountant (SA) with 8 years of experience in financial management, corporate finance, and strategic planning. He previously held positions at Deloitte Southern Africa and subsequently served as Finance Director at an online retail marketplace. His expertise in financial modelling, regulatory compliance, and investor relations ensures DriveHub maintains robust financial governance and reporting standards. He holds a BCom Accounting (Honours) from the University of Pretoria and completed his articles at Deloitte.

2.3 Shareholding Structure

The Company’s Memorandum of Incorporation (MOI) includes standard anti-dilution protections, tag-along and drag-along rights, and a shareholders’ agreement governing decision-making authority, capital calls, and dispute resolution mechanisms. An Employee Share Option Pool (ESOP) representing up to 10% of fully diluted equity will be established post-funding to attract and retain key technical and commercial talent.

2.4 Vision, Mission, and Values

Vision

To be Africa’s most trusted and innovative online automotive marketplace, empowering every South African to buy, sell, and finance vehicles with confidence and transparency.

Mission

To create a seamless digital platform that connects vehicle buyers, sellers, and service providers through technology-driven solutions, verified listings, and integrated financial services, while promoting transformation and accessibility across the South African automotive ecosystem.

Core Values

• Trust and Transparency: Every listing verified, every transaction protected.

• Innovation: Leveraging AI, data analytics, and mobile technology to continuously improve the user experience.

• Inclusion: Ensuring the platform is accessible to all South Africans regardless of geography, language, or economic status.

• Transformation: Committed to meaningful B-BBEE compliance and the development of emerging automotive entrepreneurs.

• Customer Centricity: Decisions driven by user needs, feedback, and measurable satisfaction outcomes.

2.5 B-BBEE Strategy

DriveHub is committed to achieving and maintaining a Level 2 B-BBEE contributor status within 24 months of launch. The Company’s transformation strategy focuses on the following pillars:

• Equity Ownership: 45% black ownership through the founding shareholding of Mr Sipho Nkosi (CEO) and planned enterprise development trust structures.

• Management Control: Majority black representation at executive and board level, with a commitment to diverse and representative governance structures.

• Skills Development: Annual investment of 3% of payroll in accredited training programmes targeting previously disadvantaged individuals, with specific focus on digital skills, data analytics, and automotive technology.

• Enterprise and Supplier Development: A dedicated programme supporting at least 10 emerging black-owned dealerships annually with subsidised platform access, digital marketing training, and business mentorship.

• Socio-Economic Development: Partnership with automotive skills training NGOs and contribution of 1% of net profit after tax to community development initiatives focused on youth employability in the automotive sector.

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