EliteDrive Rentals — Company Overview

EliteDrive Rentals (Pty) Ltd will be incorporated as a private company under the Companies Act 71 of 2008. The company will be registered with the Companies and Intellectual Property Commission (CIPC) and will comply with all applicable South African legislation, including:

Section 2 · Business Plan

Company Overview

2.1 Legal Structure & Registration

Companies Act 71 of 2008
Income Tax Act 58 of 1962
Value-Added Tax Act 89 of 1991
National Road Traffic Act 93 of 1996
Broad-Based Black Economic Empowerment Act 53 of 2003
Protection of Personal Information Act 4 of 2013 (POPIA)

2.2 Registered Details

Detail	Information
Registered Name	EliteDrive Rentals (Pty) Ltd
Trading As	EliteDrive
Registration Number	To be assigned upon incorporation
VAT Registration	To be registered (anticipated turnover >R1m)
Registered Address	V&A Waterfront, Cape Town, 8001
Financial Year-End	30 June
Auditors	To be appointed (registered with IRBA)
Bankers	First National Bank – Business Division

2.3 Founding Team

Jonathan van der Merwe – Founder & Chief Executive Officer

An accomplished entrepreneur with over 12 years of experience in luxury automotive sales, dealership management, and premium rental services. Jonathan has managed multi-million rand vehicle portfolios and brings deep industry relationships with OEM dealers, insurance underwriters, and luxury hospitality operators across the Western Cape. He holds a B.Com (Hons) in Business Management from Stellenbosch University.

Amanda Nkosi – Co-Founder & Operations Director

Amanda is a hospitality and concierge services specialist with a decade of experience managing premium guest experiences at five-star hotels including the One&Only Cape Town and the Silo Hotel. She holds a National Diploma in Hospitality Management from the Cape Peninsula University of Technology and an MBA from the University of Cape Town’s Graduate School of Business. Her expertise in service design and client relationship management is central to EliteDrive’s differentiated offering.

Sipho Dlamini, CA(SA) – Co-Founder & Chief Financial Officer

Sipho is a qualified Chartered Accountant with articles completed at Deloitte’s Cape Town office. He brings eight years of post-articles experience in corporate finance, vehicle asset financing, and insurance structuring. Sipho is a member of the South African Institute of Chartered Accountants (SAICA) and holds a B.Com Accounting Sciences degree from the University of Pretoria.

2.4 Shareholding Structure

Shareholder	Role	Ownership %	B-BBEE Status
Jonathan van der Merwe	CEO	50%	White Male
Amanda Nkosi	Operations Director	30%	Black Female
Sipho Dlamini	CFO	20%	Black Male

The combined 50% black ownership by Amanda Nkosi and Sipho Dlamini positions EliteDrive favourably for B-BBEE compliance, with a targeted Level 2 contributor status by Year 2. This ownership structure enhances the company’s competitiveness for corporate contracts and government-adjacent procurement opportunities.

2.5 Vision, Mission & Values

Vision

To be South Africa’s most trusted and aspirational luxury vehicle rental brand, setting the benchmark for premium automotive experiences on the African continent.

Mission

To deliver unparalleled luxury vehicle rental and concierge services that exceed client expectations through an exceptional fleet, personalised service, and cutting-edge technology.

Core Values

Excellence – Uncompromising standards in every client interaction
Integrity – Transparent, ethical business practices aligned with King IV governance principles
Innovation – Continuous improvement through technology and service design
Ubuntu – Building lasting relationships founded on mutual respect and shared value creation
Sustainability – Responsible fleet management and commitment to socio-economic development

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