Evergreen Valley Avocado Estates (Pty) Ltd Business Plan › Target Customers & Sales Channels

8.1 Primary Sales Channel – Export Packhouses

The primary route to market is through established export packhouses in the Limpopo and Mpumalanga regions. Packhouses handle fruit reception, quality grading, cold-chain management, and export documentation. The company will enter into long-term supply agreements with two to three leading packhouses to ensure market access and competitive pricing.

Leading packhouse operators in the region include Westfalia Fruit, ZZ2, Halls, and Afrupro. These operators have direct relationships with major European retailers and import houses, providing Evergreen Valley with immediate access to premium market channels.

8.2 Secondary Markets

• Domestic fresh produce markets – Johannesburg, Cape Town, and Durban municipal markets for Class 2 fruit

• South African retailers – Woolworths, Pick n Pay, Shoprite/Checkers for domestic retail supply

• Food processing companies – Avocado oil extractors and prepared food manufacturers for processing-grade fruit

8.3 Customer Relationship Strategy

The company will build strategic relationships through consistent supply of high-quality fruit, adherence to delivery schedules, and compliance with all certification requirements. Annual supply agreements will be negotiated before each harvest season, providing revenue visibility and price certainty.

This document contains proprietary and confidential information. Distribution without written consent is prohibited.