Karoo Harvest Produce — Company Overview
The founding team brings complementary expertise spanning agricultural engineering, agribusiness management, and supply chain logistics:
Section 2 · Business Plan
Company Overview
The founding team brings complementary expertise spanning agricultural engineering, agribusiness management, and supply chain logistics:
2.1 Corporate Information
| Detail | Information |
| Registered Name | Karoo Harvest Produce (Pty) Ltd |
| Registration Number | To be registered upon funding |
| Company Type | Private Company (Pty) Ltd |
| Registered Address | Upington Irrigation Corridor, Northern Cape |
| Industry | Commercial Horticulture (Vegetable Production) |
| Financial Year-End | 28 February |
| VAT Registration | To be registered (mandatory above R1M turnover) |
| B-BBEE Level | Target Level 2 (51% Black ownership) |
2.2 Founding Team
The founding team brings complementary expertise spanning agricultural engineering, agribusiness management, and supply chain logistics:
| Founder | Role | Experience | Shareholding |
| Pieter van der Merwe | CEO / Agricultural Engineer | 18 years irrigation farming, Northern Cape | 35% |
| Naledi Khumalo | COO / Agribusiness Executive | 15 years agribusiness, ABSA AgriBusiness | 35% |
| Michael Dlamini | Commercial Director | 12 years FMCG supply chain, Shoprite Group | 20% |
| Employee Share Trust | Staff Participation | Vesting over 5 years | 10% |
2.3 Vision, Mission & Values
Vision
To become a leading commercial onion producer in Southern Africa, recognised for quality, reliability, and sustainable farming practices.
Mission
To deliver premium-quality onions to South African and regional markets through precision agriculture, efficient water management, and professional farm management, while creating meaningful employment and contributing to food security in the Northern Cape.
Core Values
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Agricultural Excellence: Commitment to best-practice farming techniques and continuous improvement in yield and quality.
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Sustainability: Responsible stewardship of water, soil, and environmental resources for long-term viability.
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Integrity: Transparent and ethical business conduct in all stakeholder relationships.
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Community Impact: Meaningful contribution to rural employment, skills development, and local economic growth.
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Innovation: Adoption of modern precision agriculture technologies to optimise production and reduce costs.
2.4 Legal & Regulatory Framework
The Company will operate in full compliance with all applicable South African legislation and regulatory requirements, including:
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Companies Act 71 of 2008: Corporate governance and reporting obligations.
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National Water Act 36 of 1998: Water use licensing from the Department of Water and Sanitation for irrigation abstraction from the Orange River.
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Agricultural Product Standards Act: Compliance with grading and quality standards administered by the DALRRD.
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Broad-Based Black Economic Empowerment Act: Targeted Level 2 contributor status through 51% Black ownership.
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Occupational Health and Safety Act: Farm worker safety protocols and compliance.
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National Environmental Management Act (NEMA): Environmental impact assessment for irrigation infrastructure development.
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Agricultural Pests Act: Integrated pest management compliance and reporting.
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