FireCrust Artisan Pizzeria — Appendices
Revenue projections are based on a bottom-up build using the following methodology: daily cover estimates derived from comparable store benchmarking in the Stellenbosch F&B market, with a conservative 60% year-1 utilisation rate ramping to 85% by year 3. Average ticket sizes are…
Appendices · Business Plan
Appendices
Revenue projections are based on a bottom-up build using the following methodology: daily cover estimates derived from comparable store benchmarking in the Stellenbosch F&B market, with a conservative 60% year-1 utilisation rate ramping to 85% by year 3. Average ticket sizes are…
Appendix A: Detailed Assumptions & Methodology
Revenue projections are based on a bottom-up build using the following methodology: daily cover estimates derived from comparable store benchmarking in the Stellenbosch F&B market, with a conservative 60% year-1 utilisation rate ramping to 85% by year 3. Average ticket sizes are validated against Col’Cacchio and Andiccio 24 published pricing, adjusted for the premium positioning. Channel mix assumptions reflect current South African pizza delivery penetration rates published by Euromonitor International and validated against Mr D Food and Uber Eats market data.
Appendix B: Founder CVs
Detailed curricula vitae for all three founders are available upon request and will be provided as part of the formal due diligence package.
Appendix C: Letters of Intent
Letters of intent from the following parties are available for investor review: two candidate landlords in the Stellenbosch CBD precinct offering terms consistent with the financial projections, three local wine estates confirming interest in partnership arrangements, and one commercial bank providing an indicative term sheet for the debt facility component.
Appendix D: Market Research Sources
Key data sources underpinning this business plan include: Euromonitor International Passport database (Pizza in South Africa, 2025 edition), Statistics South Africa household income and expenditure surveys, Stellenbosch Municipality Integrated Development Plan, Cape Winelands District Municipality tourism statistics, Restaurant Association of South Africa industry reports, and proprietary primary research conducted among 250 Stellenbosch consumers in Q4 2025.
Appendix E: Glossary of Financial Terms
| Term | Definition |
|---|---|
| EBITDA | Earnings Before Interest, Tax, Depreciation and Amortisation |
| COGS | Cost of Goods Sold – direct cost of food and beverages |
| IRR | Internal Rate of Return – annualised return on investment |
| ESOP | Employee Share Ownership Plan |
| B-BBEE | Broad-Based Black Economic Empowerment |
| QSR | Quick Service Restaurant |
| DXA | Debt Exchange Amount (in document formatting) |
| CPI | Consumer Price Index |
| NPS | Net Promoter Score – customer satisfaction metric |
| POS | Point of Sale system |
| HACCP | Hazard Analysis Critical Control Points (food safety) |
| CAC | Customer Acquisition Cost |
| CLV / LTV | Customer Lifetime Value |
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