Mr. Toilet — Fleet Utilisation Model
Fleet utilisation is the single most important operational driver of profitability. The model below sets out the projected utilisation rates by product category and segment across the five-year planning horizon.
Section 13 · Business Plan
Fleet Utilisation Model
Fleet utilisation is the single most important operational driver of profitability. The model below sets out the projected utilisation rates by product category and segment across the five-year planning horizon.
Fleet utilisation is the single most important operational driver of profitability. The model below sets out the projected utilisation rates by product category and segment across the five-year planning horizon.
12A.1 Utilisation Rate Projections
| Category | Units | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|---|
| Standard units – Construction | 200 | 55% | 70% | 80% | 82% | 85% |
| Standard units – Events | 200 | 15% | 20% | 25% | 28% | 30% |
| VIP units – Events | 50 | 30% | 45% | 55% | 60% | 65% |
| Shower trailers | 50 | 40% | 55% | 65% | 70% | 75% |
| Handwashing stations | 80 | 50% | 60% | 70% | 75% | 78% |
| Weighted Average Utilisation | 65% | 72% | 78% | 80% | 82% |
Construction rentals provide the utilisation floor, as these contracts typically run for 3–24 months and provide predictable, recurring revenue. Event rentals are inherently seasonal, peaking during the summer months (October–March) and the December holiday period in Durban. The blended utilisation rate of 65% in Year 1 is conservative relative to industry norms and accounts for the ramp-up period required to build a client base.
Each 5-percentage-point improvement in weighted utilisation adds approximately R720,000 in annual revenue, demonstrating the leverage inherent in a fleet-based business model. Management’s primary operational focus in Years 1 and 2 will be maximising utilisation through aggressive sales activity, competitive pricing, and superior service quality.
12A.2 Pricing Strategy
Mr. Toilet’s pricing strategy is designed to be competitive with established operators while reflecting the premium quality of the service offering. Pricing will be structured as follows:
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Construction rentals: Monthly rental model with servicing included. Standard rate of R2,200 per unit per month for contracts of 3+ months. Discounts of 5–10% for orders exceeding 20 units. Servicing frequency: 1–2 times per week depending on site size.
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Event rentals: Daily rate model. Standard units at R350–R500 per day; VIP units at R1,200–R2,500 per day depending on configuration. Weekend packages offered at a 15% discount relative to daily rates. Delivery, setup, and collection included in the rental price.
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Municipal contracts: Pricing per the tender specifications, typically monthly rental plus servicing. Average bid price targeted at R1,900–R2,400 per unit per month, depending on location, servicing frequency, and contract duration.
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Shower unit rentals: Monthly rate of R5,000–R8,000 per trailer unit (4–8 stalls), including water connection setup and periodic servicing. Daily rates for events at R2,000–R3,500 per trailer.
Pricing will be reviewed quarterly based on cost inflation, competitive dynamics, and utilisation levels. The pricing model assumes an average revenue per unit per month of approximately R3,200 across all categories at full utilisation, declining to approximately R2,100 at the projected Year 1 blended utilisation of 65%.
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