NexusShield Digital Insurance — Marketing and Distribution Strategy

NexusShield’s digital marketing strategy targets SME decision-makers through targeted search engine optimisation (SEO), Google Ads, LinkedIn advertising, and content marketing. The Company will invest in thought leadership content, educational webinars, and SME-focused financial literacy campaigns to build brand awareness and trust.

Section 11 · Business Plan

Marketing and Distribution Strategy

11.1 Digital Marketing

11.2 Strategic Partnerships

Partnership-driven distribution is central to NexusShield’s growth strategy. Priority partnership categories include:

Fintech platforms (e.g., Yoco, iKhokha, Peach Payments) for embedded insurance at point of sale
Accounting software providers (e.g., Xero, Sage) for automated insurance recommendation
Digital lenders and banks for bundled insurance with SME financing products
Business registration platforms and CIPC service providers for insurance at point of registration

11.3 Broker Network

While NexusShield is digital-first, the Company recognises the continued importance of intermediary relationships in the South African insurance market. A hybrid distribution model will be implemented, providing brokers with a white-label digital platform and competitive commission structures while maintaining direct-to-customer digital channels.

11.4 Customer Acquisition Cost Projections

Channel	Year 1 CAC	Year 3 CAC	Year 5 CAC	% of New Policies (Y5)
Direct Digital	ZAR 1,800	ZAR 1,200	ZAR 850	35%
Embedded Insurance	ZAR 400	ZAR 300	ZAR 200	30%
Broker Network	ZAR 2,500	ZAR 2,000	ZAR 1,800	25%
Referral Programme	ZAR 600	ZAR 450	ZAR 350	10%

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