Premier Luxury Lodge (Pty) Ltd Business Plan › Company Overview

2.1 Legal Entity and Registration

Premier Luxury Lodge (Pty) Ltd will be incorporated as a private company under the Companies Act 71 of 2008, as amended. The entity will be registered with the Companies and Intellectual Property Commission (CIPC) and will comply with all applicable regulatory requirements for the establishment and operation of a hospitality business in the Republic of South Africa.

2.2 Ownership Structure and Shareholder Profiles

The Company will be owned by a consortium of four private investors who bring complementary expertise across hospitality management, real estate development, finance, and corporate governance. The shareholding structure is designed to ensure operational excellence while maintaining strong investor oversight.

Alexander Dlamini – Managing Director (40%)

Mr Dlamini is a seasoned hospitality entrepreneur with over 18 years of experience in the South African and Southern African hospitality industry. He has successfully managed boutique lodges in Mpumalanga and the Western Cape, achieving consistent five-star grading from the Tourism Grading Council of South Africa (TGCSA). His operational expertise and deep understanding of the luxury travel segment make him ideally suited to lead the day-to-day management of Premier Luxury Lodge.

Michael van der Berg – Development Director (30%)

Mr van der Berg brings over 22 years of experience in commercial and residential property development across Gauteng. He has overseen the delivery of projects with a combined development value exceeding R500 million. His expertise will be instrumental during the construction and fit-out phases, ensuring the project is delivered on time, within budget, and to the exacting standards required for a five-star property.

Priya Naidoo – Investment Director (20%)

Ms Naidoo is a tourism and hospitality investor with a portfolio spanning boutique accommodation, eco-lodges, and adventure tourism across South Africa and Mozambique. She holds an MBA from the University of Cape Town and brings extensive experience in fundraising, investor relations, and strategic planning within the tourism sector.

Thabo Mokoena – Non-Executive Director (10%)

Mr Mokoena is a former executive at a major South African financial institution with expertise in corporate finance, risk management, and governance. He currently serves on the boards of two listed companies and will provide independent oversight of the Company’s financial management and governance framework.

2.3 Broad-Based Black Economic Empowerment (B-BBEE)

Premier Luxury Lodge is committed to transformation and broad-based black economic empowerment in accordance with the Tourism Sector Code of Good Practice. The Company will target a minimum Level 4 B-BBEE contributor status within the first three years of operation through the following initiatives:

• Ownership: 50% of equity is held by black shareholders (Mr Dlamini and Mr Mokoena), exceeding the ownership element threshold.

• Management Control: A minimum of 60% of senior management positions will be filled by black South Africans, with targeted executive development programmes.

• Skills Development: An annual investment of at least 3% of payroll in skills development programmes, with a focus on historically disadvantaged individuals.

• Enterprise and Supplier Development: A commitment to procure a minimum of 40% of goods and services from B-BBEE-compliant and black-owned enterprises.

• Socio-Economic Development: The Company will allocate 1% of net profit after tax to community development initiatives in surrounding areas.

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