A tight, high-throughput menu engineered for consistency at the commissary and margin at the till.

Menu architecture

• Core fried chicken. Original and spicy/peri-peri, in pieces, wraps and burgers — the recall-building hero.
• Family & value bundles. Buckets and combos that own the household occasion and carry the margin mix.
• Sides & beverages. High-margin attach items (chips, sides, drinks) that lift ticket with minimal kitchen complexity.
• Limited-time flavours. A rotating spicy/seasonal calendar to drive frequency and organic social sharing.

Menu engineering discipline

A deliberately constrained SKU count keeps the commissary simple, procurement concentrated and kitchen throughput high at peak. New items are added only where they clear a margin-and-throughput hurdle; complexity that slows the line at Friday peak is treated as a cost, not a feature.

Illustrative menu & value architecture

The table below sets out the anchor menu with indicative shelf pricing benchmarked against the dominant incumbent. The strategy is explicit: match or slightly undercut on single-item recall products, then win decisively at the household level through bundle value that the incumbent prices at a premium. Prices are indicative FY2026 rand values for the flagship format; express and delivery menus carry format-specific pricing.

The blended-ticket comparison is the commercial thesis in one line: a household assembling a comparable order pays materially less at SA Fried Chicken while the Company protects unit margin through bundle engineering, attach-rate discipline and commissary-driven food cost. The value gap is delivered by menu architecture, not by discounting the hero product to the point of margin erosion.