TerraVanta AgriServices Business Plan — Industry & Market Analysis

Section 3 · 4 of 24

Industry & Market Analysis

Southern Africa combines abundant agricultural potential with structural under-investment in infrastructure and finance, precisely the conditions in which an integrated platform can scale.

3.1 The African and South African context

Africa holds an estimated 60% of the world’s remaining uncultivated arable land yet remains a net food importer, with a food-import bill that has climbed from roughly US$85 billion in 2021 and continues to rise. The continent faces widening grain deficits, an expanding middle class, persistent mechanisation gaps and limited agricultural infrastructure, a combination that favours operators who can supply storage, finance, inputs and mechanisation at scale.

Within this, South Africa is the region’s most sophisticated agricultural economy. According to Statistics South Africa and the Department of Agriculture, primary agriculture contributes about 2.8% of GDP directly, but the broader agricultural value chain accounts for roughly 14% of a R7.34 trillion economy. In 2025 the agriculture, forestry and fishing sector grew 17.4%, the standout sectoral performer, and supported about 950 000 jobs, adding some 30 000 in the fourth quarter alone.

South African agriculture — selected indicators (latest)

Value

Primary agriculture, share of GDP

~2.8%

Agricultural value chain, share of GDP

~14%

Sector growth, 2025

17.4%

Gross value of agricultural production, 2025

~R500.5bn (+9.5%)

Record agricultural exports, FY2025

~R268.7bn (+9%)

Agricultural trade surplus (Q4 2025)

~R24.6bn

Summer-crop harvest, 2025 season

~18.0m tonnes (+15.7%)

Sector employment

~950,000 jobs

Source: Statistics South Africa; Department of Agriculture, Land Reform & Rural Development, Economic Review of South African Agriculture 2025. Figures paraphrased.

Where the value sits

The gross value of South African agricultural production is dominated by animal products (41.3%), followed by horticulture (31.5%) and field crops (27.2%), with maize alone contributing about 14.5%. Exports are geographically diversified but still skewed toward the rest of Africa, underscoring the regional, food-security nature of demand that TerraVanta is positioned to serve.

Figure 3 Gross value of SA agricultural production by category (2025).
Figure 4 Destination mix of South African agricultural exports (2025).

3.2 Grain storage — a scarce, concentrated asset base

South Africa’s commercial grain-storage system is one of the most developed on the continent, with total capacity of roughly 17 million tonnes across all grains and oilseeds and maize storage of about 16.3 million tonnes. Industry data (Agbiz Grain; SA Grain) indicate some 432 silos nationally, around 260 commercial, with the commercial base owned by only 17 parties. Critically, the three largest owners control approximately 73% of national capacity. This concentration is the strategic opening for a well-capitalised, technology-led independent: storage economics are proven and annuity-like, yet capacity is tightly held and ageing in places.

Key findingSizing the challenger position

TerraVanta’s Phase-1 target of 500 000 tonnes represents roughly 3% of national capacity, immaterial to incumbents’ pricing but more than sufficient to anchor a regional platform, generate collateral for the finance book, and establish a credible commodity-trading position. Average commercial storage tariffs of around R150 per tonne provide a transparent revenue benchmark.

3.3 The agricultural finance gap

The single largest structural opportunity is finance. Across Sub-Saharan Africa, the agri-SME financing gap is estimated at US$74.5 billion per year, with about 83% of demand unmet; agri-SMEs require close to US$90 billion annually but receive only US$15–20 billion in formal financing. The IFC estimates US$117 billion of unmet need once smallholders are included, and separate estimates put the smallholder financial-services shortfall at around US$170 billion annually. Formal commercial lenders reach only about 5% of demand. Development finance is mobilising, the African Development Bank has announced a US$500 million facility intended to unlock US$10 billion, but the gap remains vast.

StrengthFinance as a moat, not just a product

By lending against grain the Group already stores (warehouse-receipt and commodity-backed finance), TerraVanta converts its physical infrastructure into a credit-risk advantage: collateral is under its own control, visibility of the farmer’s production is high, and recovery is more certain than for unsecured lenders. This is the core reason integrated agri-platforms out-earn stand-alone lenders.

3.4 Addressable market

We frame TerraVanta’s opportunity as a conventional TAM–SAM–SOM funnel, sized from the indicators above and focused on the Phase-1 Southern African footprint. The total value chain across the region is large; the serviceable market relevant to the Group’s divisions, grain handling, mechanisation, inputs and agri-finance, is a substantial subset; and the Group’s Year-5 obtainable share is a disciplined fraction of that.

Figure 5 Illustrative addressable-market funnel (Southern Africa).

Market layer

Definition

Size (US$bn)

TAM

Southern African agricultural value chain

95.0

SAM

Grain handling, mechanisation, inputs & agri-finance

34.0

SOM

Phase-1 obtainable footprint by Year 5

3.5

At roughly US$850m of Year-5 revenue, TerraVanta would capture only a low-single-digit share of its serviceable market — a deliberately conservative penetration that leaves ample headroom for the Phase-2 and Phase-3 expansion beyond this plan. These figures are illustrative, constructed from the public indicators cited above to frame scale rather than to forecast market share, and should be read alongside the assumptions in Section 15.