Section 7 · Business Plan
Operations Plan
The flagship store will occupy 150–200 square metres of commercial retail space in a high-traffic neighbourhood retail centre in Johannesburg South. Site selection criteria include proximity to residential communities with 50,000+ residents within a 5 km radius, accessible parking for a minimum…
7.1 Location & Premises
The flagship store will occupy 150–200 square metres of commercial retail space in a high-traffic neighbourhood retail centre in Johannesburg South. Site selection criteria include proximity to residential communities with 50,000+ residents within a 5 km radius, accessible parking for a minimum of 10 vehicles, visibility from a major arterial road, and compliance with municipal zoning regulations for liquor retail.
The premises will be leased on a 3+3 year term with an annual escalation of 7–8%, in line with Gauteng commercial property norms. Estimated monthly rental is R25,000–35,000 for a well-located unit.
7.2 Store Layout & Design
The store layout is designed to maximise customer flow, product visibility, and impulse purchasing while maintaining robust security. Key zones include:
-
Entrance Zone: Promotional displays, seasonal specials, and high-margin impulse items positioned to capture immediate attention.
-
Beer Aisle: Refrigerated and ambient beer shelving occupying approximately 30% of floor space, reflecting the category’s volume contribution.
-
Spirits Wall: A visually striking display of spirits organised by category (whisky, vodka, gin, brandy) with premium products in a locked, illuminated cabinet.
-
Wine Section: Temperature-controlled wine shelving with staff-curated recommendations and educational tasting notes.
-
Cider & RTD Zone: Refrigerated section positioned near the checkout to encourage last-minute additions.
-
Point-of-Sale Area: Two POS terminals, impulse-buy displays (miniatures, snacks, mixers), and the loyalty-programme registration desk.
-
Secure Storeroom: Reinforced back-of-house storage with CCTV coverage, access control, and inventory-management systems.
7.3 Operating Hours
| Day | Opening | Closing | Notes |
|---|---|---|---|
| Monday – Thursday | 09:00 | 19:00 | Standard trading |
| Friday | 09:00 | 20:00 | Extended for weekend demand |
| Saturday | 09:00 | 18:00 | Peak trading day |
| Sunday | 10:00 | 15:00 | Restricted per provincial regulations |
| Public Holidays | 10:00 | 15:00 | Subject to regulatory restrictions |
7.4 Technology & Systems
A cloud-based point-of-sale system will serve as the operational backbone, integrating sales tracking, inventory management, supplier ordering, and customer loyalty data. The technology stack includes a modern POS terminal with barcode scanning capability, real-time inventory tracking with automated reorder alerts, a customer relationship management module integrated with WhatsApp Business API, daily sales and margin reporting dashboards, and CCTV surveillance with remote monitoring capability. The total technology investment of R80,000 covers hardware, software licences, and initial setup.
7.5 Supply Chain & Inventory Management
Inventory management follows a just-in-time philosophy adapted for liquor retail. The target is to maintain 3–4 weeks of stock cover for fast-moving items (beer, popular spirits) and 6–8 weeks for slower-moving premium products. Key inventory KPIs include stock turnover ratio (target: 12–15x annually for beer, 6–8x for spirits), shrinkage rate (target: less than 1.5% of cost of goods sold), and days of inventory outstanding (target: 25–35 days blended average).
Supplier deliveries will be scheduled 2–3 times per week for beer and high-volume items, and weekly for spirits, wine, and specialty products. A perpetual-inventory system with daily cycle counts ensures accuracy and early detection of shrinkage.
This document contains proprietary and confidential information. Distribution without written consent is prohibited.