Kenya Greenmaster Fresh Business Plan — Financial Projections

Five-year projections: revenue to US$37.60m, gross margin near 21% and EBITDA turning positive at US$3.55m by FY2031.

Financial Projections

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  • 7.1 Basis of the model
  • 7.2 Income statement
  • 7.3 The cost stack
  • 7.4 Operating expenses
  • 7.5 Capital expenditure

7.1 Basis of the model

The model runs monthly across sixty months. The driver is delivered field weight, derived from contracted hectares at 19 tonnes a hectare a year across multiple cycles.

Field weight is allocated to bulk, prepared and local destinations at the rates in Section 3, and revenue and cost follow from that allocation.

Vegetable volumes are seasonalised to the European demand calendar; avocado volumes are confined to a March to September window and ship by sea.

Prepared processing yield is 85%, so a kilogram diverted from the grading table becomes 850 grams of saleable retail-ready product.

Revenue is denominated in euro at 1.08 dollars to the euro; costs are incurred in shillings at 129 to the dollar. No currency movement is assumed.

Prices decline in nominal terms across the horizon on all three lines. No price increases are assumed anywhere in the model.

Kenyan corporate tax is 30% with losses carried forward.

7.2 Income statement

US$ million

FY2027

FY2028

FY2029

FY2030

FY2031

Bulk vegetable

2.65

6.53

11.97

17.42

22.31

Prepared vegetable

0.23

1.92

4.62

7.38

9.89

Avocado

0.00

1.40

2.90

4.11

5.08

Local market sales

0.10

0.17

0.24

0.29

0.32

Revenue

2.98

10.01

19.73

29.20

37.60

Farmgate and produce purchases

(0.88)

(2.55)

(4.75)

(6.89)

(8.76)

Freight

(1.11)

(3.44)

(6.68)

(9.91)

(12.83)

Packhouse conversion, handling and delivery

(0.58)

(2.12)

(4.25)

(6.31)

(8.20)

Gross profit

0.41

1.90

4.05

6.10

7.82

Gross margin

13.8%

19.0%

20.5%

20.9%

20.8%

Operating expenses

(1.24)

(2.09)

(2.96)

(3.68)

(4.27)

EBITDA

(0.82)

(0.18)

1.09

2.42

3.55

EBITDA margin

-27.5%

-1.8%

5.5%

8.3%

9.4%

Depreciation

(0.22)

(0.55)

(0.66)

(0.77)

(0.85)

Interest

(0.29)

(0.36)

(0.43)

(0.49)

(0.54)

Profit / (loss) before tax

(1.33)

(1.09)

0.00

1.16

2.16

Taxation

(0.27)

Profit / (loss) after tax

(1.33)

(1.09)

0.00

1.16

1.89

Cumulative profit / (deficit)

(1.33)

(2.42)

(2.42)

(1.26)

0.63

EBITDA and profit after tax
Figure 9. EBITDA and profit after tax.

Losses of US$1.33m and US$1.09m in the first two years accumulate to US$2.42m of assessed loss. Those losses shelter the FY2030 profit before tax of US$1.16m entirely and US$1.26m of the FY2031 profit before tax of US$2.16m, leaving US$0.90m taxable and a charge of US$0.27m. The carried-forward loss is fully exhausted by the end of the projection.

7.3 The cost stack

Revenue against the full cost stack
Figure 10. Revenue against the full cost stack.

US$ million

FY2027

FY2028

FY2029

FY2030

FY2031

Vegetable farmgate at EUR0.95 a kilogram

0.88

2.14

3.90

5.65

7.21

Avocado fruit purchase

0.00

0.41

0.85

1.24

1.55

Total farmgate and produce purchases

0.88

2.55

4.75

6.89

8.76

Airfreight on vegetable lines

1.11

3.10

5.98

8.96

11.62

Sea freight on avocado

0.00

0.34

0.70

0.95

1.21

Total freight

1.11

3.44

6.68

9.91

12.83

Freight as a share of revenue

37%

34%

34%

34%

34%

Farmgate as a share of revenue

30%

25%

24%

24%

23%

7.4 Operating expenses

FY2031 operating expenses
Figure 11. FY2031 operating expenses.

US$ thousand

FY2027

FY2028

FY2029

FY2030

FY2031

Outgrower extension and agronomy

232

448

690

900

1 070

Packhouse fixed costs and utilities

246

430

610

745

850

Administration, finance and head office

296

438

582

706

806

Logistics coordination and European account management

118

214

322

418

496

Quality assurance and laboratory

112

196

284

356

414

Certification, audit and compliance

148

232

296

344

386

Insurance, legal and professional

84

128

176

214

248

Total operating expenses

1 240

2 090

2 960

3 680

4 270

Employees at period end

128

286

452

604

742

Headcount reaches 742 by FY2031, of which the substantial majority is packhouse grading and packing labour. Prepared processing is roughly three times as labour-intensive per kilogram as bulk packing, which is both the reason the margin exists and the reason the line is exposed to any material change in the minimum wage or in labour availability near the facility.

Gross profit against the operating cost base
Figure 12. Gross profit against the operating cost base.

7.5 Capital expenditure

US$ thousand

FY2027

FY2028

FY2029

FY2030

FY2031

Total

Prepared and high-care line

0

1 620

240

320

180

2 360

Packhouse fit-out and cold chain

1 150

180

220

160

120

1 830

Collection centres and field cold rooms

231

210

189

147

105

882

Refrigerated vehicles

210

180

150

120

120

780

Traceability and enterprise systems

190

70

90

60

60

470

Avocado grading and packing line

0

340

0

120

0

460

Total capital expenditure

1 781

2 600

889

927

585

6 780

Capital expenditure totals US$6.78m across the plan, of which US$2.36m is the prepared and high-care line and US$1.83m the packhouse fit-out and cold chain. Note that US$0.88m goes into collection centres and field cold rooms distributed across two counties rather than into the central facility — that spend buys the two-hour field heat removal on which shelf life at the European end depends, and it is the least glamorous and most load-bearing item in the programme.