Levubu Root Business Plan — Key Performance Indicators and Management Dashboard
The yield, seed multiplication, disease and cost indicators monitored per season, with targets and thresholds.
Key Performance Indicators and Management Dashboard
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- Overview & contents
- 1. Executive Summary
- 2. Investment Thesis
- 3. Company and Business Overview
- 4. Problem, Customer Need and Value Proposition
- 5. Products and Services
- 6. Industry Analysis
- 7. Market Analysis and Sizing
- 8. Customer Analysis
- 9. Competitive Landscape
- 10. Business Model
- 11. Go-to-Market Strategy
- 12. Operating Model
- 13. Management and Organisation
- 14. Strategic Plan
- 15. SWOT Analysis
- 16. Risk Analysis
- 17. ESG and Sustainability
- 18. Implementation Roadmap
- 19. Financial Plan
- 20. Assumptions Framework
- 21. Funding Requirement and Structure
- 22. Break-Even and Debt Serviceability
- 23. Investment Case and Valuation
- 24. Sensitivity and Scenario Analysis
- 25. Key Performance Indicators and Management Dashboard
- 26. Conclusion
- A. Appendix A: Assumption Register
- B. Appendix B: Conditions Precedent to Drawdown
- C. Appendix C: Index of Exhibits and Tables
- D. Appendix D: Glossary
- 25.1 Executive KPI performance
- 25.2 Management dashboard
- 25.3 Reporting cadence
The measurement framework is built around a simple principle: in a business where the entire year is decided by decisions taken in the first three months, the metrics that matter are leading rather than lagging. Revenue and EBITDA are reported, but they tell management nothing it can still act on. The dashboard is therefore weighted towards agronomic and operational measures that are visible while the crop is still in the ground.
25.1 Executive KPI performance
|
Key performance indicators |
FY2027 |
FY2028 |
FY2029 |
FY2030 |
FY2031 |
|---|---|---|---|---|---|
|
Revenue growth |
n/a |
104% |
68% |
52% |
42% |
|
Gross margin |
-24.7% |
31.6% |
38.3% |
43.0% |
46.3% |
|
EBITDA margin |
-63.7% |
2.9% |
14.5% |
23.5% |
30.3% |
|
Net margin |
-84.7% |
-10.7% |
1.8% |
12.7% |
21.8% |
|
Return on invested capital |
-31.5% |
-3.8% |
6.2% |
20.2% |
39.0% |
|
Return on equity |
-66.4% |
-10.3% |
2.8% |
23.3% |
36.3% |
|
Yield (tonnes per hectare) |
26.0 |
28.0 |
30.0 |
32.0 |
34.0 |
|
Crop loss to disease |
12% |
11% |
10% |
9% |
8% |
|
Marketable share of harvest |
88% |
88% |
88% |
88% |
88% |
|
Revenue per planted hectare (R) |
403,947 |
502,017 |
586,735 |
668,731 |
747,365 |
|
EBITDA per planted hectare (R) |
(257,493) |
14,656 |
85,106 |
156,891 |
226,260 |
|
Full cost per marketable kg (R) |
45.99 |
30.07 |
27.87 |
25.85 |
24.09 |
|
Seed revenue as share of total |
18% |
23% |
25% |
25% |
25% |
|
Cash conversion cycle (days) |
70 |
92 |
81 |
74 |
69 |
|
Peak facility utilisation |
0% |
0% |
58% |
71% |
65% |
|
Debt service cover ratio |
-5.37x |
-0.73x |
1.39x |
2.07x |
3.89x |
|
Net debt to EBITDA |
n/m |
3.08x |
1.52x |
0.39x |
-0.41x |
Table 62. Key performance indicators across the plan period, combining financial, operational and agronomic measures.
25.2 Management dashboard
Fourteen metrics are reported to the board. Each has an owner, a target, a review frequency and a stated reason for being on the list. Anything that cannot justify a place under the last column does not belong on a dashboard.
|
Metric |
FY2031 target |
Frequency |
Owner |
Why it is measured |
|---|---|---|---|---|
|
Crop loss to soil-borne disease |
8% of planted area |
Monthly |
Head of Plant Health |
The single most damaging variable in the model and the only one visible while the crop is still growing. |
|
Seed block indexing pass rate |
100% of lots |
Per lot |
Head of Plant Health |
A failed index means next season’s planted area falls. This is a leading indicator of the following year’s revenue. |
|
Yield per harvested hectare |
34 tonnes |
Per block |
Farm Manager |
Block-level rather than farm-level, so that soil, water and management differences are visible and actionable. |
|
Marketable share of harvest |
88% |
Weekly in season |
Packhouse Manager |
The difference between fresh and off-grade is R17.20 a kilogram. A one-point movement is worth roughly R0.5m a year. |
|
On-time-in-full delivery |
Above 95% |
Weekly in season |
Commercial Manager |
Programme retention is lost to short delivery, not to price. |
|
Arrival temperature compliance |
Above 95% |
Per consignment |
Packhouse Manager |
The freshness proposition is only real if the cold chain holds to the shelf. |
|
Full cost per marketable kilogram |
Below R16.00 |
Quarterly |
Finance Director |
The measure against which import parity is judged. Section 19.4. |
|
Peak facility utilisation |
Below 80% of limit |
Monthly |
Finance Director |
The business fails on liquidity before solvency. Headroom in June is the survival metric. |
|
Debt service cover ratio |
Above 1.25x |
Quarterly |
Finance Director |
Covenant compliance, meaningful from FY2030 onwards. |
|
EBITDA margin |
Above 30% |
Quarterly |
Managing Director |
The consolidated measure of whether scale is translating into operating leverage. |
|
Seed customers retained season on season |
Above 85% |
Annual |
Head of Plant Health |
Seed retention validates that the indexing is delivering a real agronomic result on other people’s farms. |
|
Fresh volume with the largest single buyer |
Below 60% |
Quarterly |
Commercial Manager |
A board reserved matter. Concentration above this level surrenders the negotiating position. |
|
Water use per tonne produced |
Monitored, no target |
Monthly |
Farm Manager |
Water is the binding physical constraint on scale. A target would be premature before three seasons of data. |
|
Lost time injury frequency |
Zero tolerance |
Monthly |
Managing Director |
A workforce of 227 doing manual field and packhouse work in a mechanised environment. |
Table 63. Management dashboard. Six of the fourteen metrics are agronomic or operational leading indicators rather than financial outcomes.
25.3 Reporting cadence
- Weekly in season, July to October. Harvest tonnage by block, marketable share, dispatch, arrival compliance, debtor collection.
- Monthly, year-round. Management accounts, facility position and headroom, disease incidence by block, labour and safety.
- Quarterly. Full board pack including the dashboard above, covenant certificate, capital programme status and the rolling twelve-month cash forecast.
- Annually, in October. Season review, next-season planting plan approved by the board, seed block allocation confirmed, and the reserved matters in Section 13.4 formally tested.