Master Goat Farming — Marketing & Sales Strategy

12.1 Value Proposition

Section 12 · Business Plan

Marketing & Sales Strategy

12.1 Value Proposition

Master Goat Farming's Value Proposition: Consistent supply of quality, traceable, RFID-tagged Boer goats — meeting abattoir standards, priced competitively, delivered on agreed schedules — backed by a managed herd with documented health protocols.

12.2 Channel Strategy

Channel	Year Active	% of Revenue	Pricing	Key Action
Direct Abattoir Supply	Y2 onwards	55–60%	R38–R55/kg LW	Sign 12-month offtake contract
Breeding Stock Sales	Y2 onwards	15–20%	R4,500–R9,000/head	AgriSA network; social media
Ceremonial / Direct Farm Sales	Y2 onwards	10–15%	R3,000–R4,500/head	Community network; WhatsApp marketing
BKB Livestock Auctions	Y2 onwards	5–10%	Market price	Register with BKB; enter quality stock
Butcheries (direct wholesale)	Y3 onwards	10–15%	R2,800–R3,500/head	Build relationship with 3–5 township butcheries

12.3 Digital & Community Marketing

Facebook Business Page: Regular updates on herd status, available animals, and pricing. Targeted ads to farming communities in Limpopo, Gauteng, and North West.
WhatsApp Farmer Network: Maintain a broadcast list of 100+ farmers, butchers, and buyers. Weekly availability updates and pricing.
Online Livestock Marketplaces: Register on AgriSA’s livestock portal, SA Livestock, and Gumtree Farming.
Livestock Show Participation: Enter animals in the Limpopo Agricultural Show and Rand Show to build brand awareness and attract premium breeding stock buyers.
Agricultural Extension Network: Build relationship with DALRRD extension officers who refer emerging farmers to quality breeding stock suppliers.

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