South Africa enjoys a globally distinctive floral endowment, yet its floristry market remains structurally under-served at the premium, design-led end — fragmented across small studios that lack the brand, systems and supplier relationships to scale. Bloomhouse Florals captures this with a design-led, omnichannel studio — retail, online, corporate accounts, weddings and events, and subscriptions — anchored by a distinctive brand, modern systems and strong grower and cold-chain relationships. An R12-million raise (R6.6m equity + R5.4m debt) grows revenue from R10.4 million to R39.6 million by Year 5 at a 39.5% CAGR, with EBITDA-positive trading from Year 1, net profitability from Year 3 and a Year-5 EBITDA margin of 20.0% — delivering a 20.4% project IRR and, on a hold-to-exit basis, a 44.7% equity IRR and a 6.35× equity MOIC.