Karoo Prime Lamb Farms (Pty) Ltd Business Plan › Growth Strategy

The five-year growth strategy is structured in three distinct phases:

17.1 Phase 1: Establishment (Years 1–2)

• Acquire and develop the farming property and infrastructure.

• Establish the initial breeding flock of 3,500 sheep.

• Secure supply contracts with a minimum of three abattoirs.

• Implement breeding programme and animal health protocols.

• Achieve positive EBITDA by end of Year 2.

17.2 Phase 2: Consolidation and Growth (Years 3–4)

• Expand the flock to 5,700–6,500 head through breeding and selective purchases.

• Obtain Karoo Meat of Origin certification.

• Develop branded product offerings for retail markets.

• Invest in additional infrastructure to support increased flock size.

• Achieve net profitability and commence debt reduction.

17.3 Phase 3: Expansion and Diversification (Year 5+)

• Expand flock to 7,000+ head, approaching the property’s carrying capacity.

• Explore acquisition of adjacent land to expand grazing capacity.

• Develop meat processing partnerships or own-brand retail products.

• Investigate export opportunities to SADC regional markets (Namibia, Botswana, Mozambique).

• Evaluate potential for agri-tourism and farm-stay experiences.

• Consider listing on JSE AltX or further private equity fundraising for expansion.

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