Kasi Prime Butchery — Business Overview
Kasi Prime Butchery (Pty) Ltd will be registered as a private company under the Companies Act 71 of 2008. The company will operate in the retail meat sector, specifically targeting township consumers across Gauteng Province. The founding member, Kabelo Dlamini, brings direct…
Section 2 · Business Plan
Business Overview
Kasi Prime Butchery (Pty) Ltd will be registered as a private company under the Companies Act 71 of 2008. The company will operate in the retail meat sector, specifically targeting township consumers across Gauteng Province. The founding member, Kabelo Dlamini, brings direct…
Company Profile
Kasi Prime Butchery (Pty) Ltd will be registered as a private company under the Companies Act 71 of 2008. The company will operate in the retail meat sector, specifically targeting township consumers across Gauteng Province. The founding member, Kabelo Dlamini, brings direct experience in township retail operations and community engagement, providing the cultural fluency and operational pragmatism essential for success in this market.
compliant
sale of meat and meat products
processing
Vision Statement
To become Gauteng’s most trusted township butchery chain, recognised for consistently delivering the freshest meat at the fairest prices while creating meaningful employment and economic opportunity within the communities we serve.
Mission Statement
Kasi Prime Butchery exists to supply fresh, high-quality, and affordable meat products to township households and businesses. We achieve this by building direct relationships with certified abattoirs, maintaining rigorous cold-chain standards, investing in our people, and relentlessly focusing on the value proposition that township consumers deserve.
Core Values
certified suppliers. No product stays on our shelves beyond 48
hours.
where possible, and reinvest in the communities that support us.
Every customer gets the same fair deal.
non-negotiable. We exceed the requirements of the Meat Safety Act (Act
40 of 2000).
previous location is profitable and the team is ready.
Products and Services
Kasi Prime Butchery will offer a comprehensive range of meat products tailored to township consumer preferences, supplemented by high-margin value-added products. The product mix is deliberately designed to serve every price point, from the R30 weekday chicken purchase to the R800 event braai pack.
Fresh Meat Range
| Category | Products | Price Range/kg | Margin |
| Beef | T-bone, rump, sirloin, chuck, brisket, stewing beef, mince, bones | R80 – R200 | 22–30% |
| Chicken | Whole chicken, drumsticks, wings, breast fillets, gizzards, livers, feet | R45 – R110 | 18–25% |
| Pork | Chops, ribs, belly, trotters, head | R65 – R140 | 24–32% |
| Lamb/Mutton | Chops, stewing pieces, shoulder, leg | R120 – R220 | 25–35% |
| Offal | Tripe (mogodu), intestines, liver, kidneys, tongue | R40 – R90 | 30–45% |
Value-Added Products
| Product | Description | Price Point | Margin |
| Weekend Braai Pack | Wors, chops, T-bone, chicken, marinade (feeds 4–6) | R299 – R399 | 35–45% |
| Family Weekday Pack | Stewing beef, chicken portions, mince (feeds 5–7 for 3 days) | R249 – R349 | 30–40% |
| Shisa Nyama Special | Mixed grill: lamb chops, pork ribs, wors, chicken wings | R199 – R299 | 38–48% |
| Mogodu Monday Pack | Pre-cleaned tripe with spice mix | R99 – R149 | 40–55% |
| Boerewors (house-made) | Traditional and spicy variants, per kg | R110 – R140 | 35–45% |
| Marinated Meats | Peri-peri, lemon & herb, BBQ chicken and ribs | Premium +R20/kg | 40–50% |
| Event/Bulk Packs | Custom packs for 20–100 people (funerals, parties, stokvels) | R2,000 – R15,000 | 20–28% |
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