SafeHome Pest Solutions — Ownership Structure & Management Team
SafeHome Pest Solutions (Pty) Ltd is founded by a diverse team of entrepreneurs whose complementary skills span pest management operations, financial management, business development, and community engagement. The shareholding structure has been designed to ensure strong B-BBEE ownership credentials while maintaining operational…
Section 3 · Business Plan
Ownership Structure & Management Team
SafeHome Pest Solutions (Pty) Ltd is founded by a diverse team of entrepreneurs whose complementary skills span pest management operations, financial management, business development, and community engagement. The shareholding structure has been designed to ensure strong B-BBEE ownership credentials while maintaining operational…
Shareholding Structure
SafeHome Pest Solutions (Pty) Ltd is founded by a diverse team of entrepreneurs whose complementary skills span pest management operations, financial management, business development, and community engagement. The shareholding structure has been designed to ensure strong B-BBEE ownership credentials while maintaining operational excellence and strategic direction.
| Shareholder | Ownership % | Role | Background |
|---|---|---|---|
| Thabo Mokoena | 40% | Managing Director & Chief Operations Officer | Pest management specialist with 10+ years of industry experience; SAPCA-certified PCO; previously managed operations for a national pest control franchise |
| Lauren van der Westhuizen | 30% | Chief Financial Officer | CA(SA) with 8 years of experience in SME finance and operations; previously held senior finance roles at mid-tier audit firms; expertise in financial modelling and cost management |
| Ravi Patel | 20% | Chief Commercial Officer | MBA graduate with 12 years in business development and marketing strategy; track record in scaling service-based businesses; expertise in digital marketing and sales pipeline management |
| Naledi Dlamini | 10% | Head of Client Relations & Community Engagement | BCom Honours in Marketing; 6 years in customer relations and community development; strong networks in Cape Town residential and commercial property sectors |
The combined shareholding of historically disadvantaged individuals (Thabo Mokoena and Naledi Dlamini) amounts to 50%, supporting the company’s B-BBEE ownership targets. The shareholders’ agreement includes provisions for anti-dilution protection, drag-along and tag-along rights, and a first right of refusal on share transfers.
Management Team Competencies
The management team brings a comprehensive set of competencies essential for building a successful pest control operation:
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Technical pest control operations, safety compliance, and quality assurance (Mokoena)
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Financial planning, budgeting, management reporting, and investor relations (Van der Westhuizen)
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Sales strategy, client acquisition, digital marketing, and brand development (Patel)
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Customer relationship management, community engagement, and B-BBEE compliance (Dlamini)
An Advisory Board will be established within the first twelve months, comprising industry veterans, a legal advisor specialising in environmental and health regulations, and a technology consultant to guide the development of the company’s digital platform.
Organisational Structure
SafeHome will operate with a lean organisational structure during the startup and growth phases, scaling headcount in line with revenue growth and geographic expansion. The initial organisational structure is designed to support efficient service delivery while maintaining strong quality controls and client satisfaction.
| Role | Headcount | Reporting Line | Annual Cost (Total) |
|---|---|---|---|
| Managing Director / COO | 1 | Board of Directors | R720,000 |
| Chief Financial Officer | 1 | Managing Director | R660,000 |
| Chief Commercial Officer | 1 | Managing Director | R600,000 |
| Head of Client Relations | 1 | Managing Director | R480,000 |
| Technician Supervisors | 2 | Managing Director | R600,000 |
| Senior Pest Control Technicians | 5 | Supervisors | R900,000 |
| Junior Pest Control Technicians | 6 | Supervisors | R720,000 |
| Sales Representatives | 2 | Chief Commercial Officer | R360,000 |
| Office Administrator | 1 | CFO | R180,000 |
| Bookkeeper | 1 | CFO | R180,000 |
| Receptionist / Scheduler | 1 | Head of Client Relations | R144,000 |
Total Year 1 personnel costs are budgeted at R5,544,000, inclusive of basic salaries, mandatory employer contributions (UIF at 1%, SDL at 1%, and Workmen’s Compensation), and performance bonuses capped at 10% of base salary for target achievement. Headcount is projected to increase to 30 employees by Year 3 and 45 employees by Year 5 in line with the expansion strategy.
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