So Cool Juice Co. — Risk Analysis & Mitigation
Risk Likelihood Impact Mitigation Fruit Supply & Price Volatility High High Long-term supply contracts with 15+ farms. Dual sourcing. Frozen concentrate buffer stock. Seasonal price hedging through forward contracts. Retail Listing & Shelf Space Medium High Diversified channel strategy (retail, food service,…
Section 10 · Business Plan
Risk Analysis & Mitigation
Risk Likelihood Impact Mitigation Fruit Supply & Price Volatility High High Long-term supply contracts with 15+ farms. Dual sourcing. Frozen concentrate buffer stock. Seasonal price hedging through forward contracts. Retail Listing & Shelf Space Medium High Diversified channel strategy (retail, food service,…
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Fruit Supply & Price Volatility | High | High | Long-term supply contracts with 15+ farms. Dual sourcing. Frozen concentrate buffer stock. Seasonal price hedging through forward contracts. |
| Retail Listing & Shelf Space | Medium | High | Diversified channel strategy (retail, food service, DTC, export). Private label offering builds retailer relationships. In-store sampling drives consumer pull. |
| Load Shedding & Cold Chain | Medium | High | 350 kVA generator, battery storage, solar PV. Temperature monitoring IoT sensors. Cold-chain transport SLAs with penalty clauses. |
| Sugar Tax / Regulatory Change | Medium | Medium | Product portfolio designed to benefit from sugar tax (100% juice exempt). Low-sugar formulations. Active engagement with industry bodies (SAFJA). |
| Water Scarcity | Medium | Medium | Water recycling system (80%+ recovery). Rainwater harvesting. Borehole water rights. Water-efficient processing technology. |
| Competitive Response | High | Medium | First-mover advantage in functional/cold-pressed. Continuous product innovation. Strong brand building. Customer loyalty programmes. |
| Food Safety Incident | Low | Very High | FSSC 22000 certification. HACCP at all CCPs. Product liability insurance. Recall plan and crisis communication protocol. Traceability system. |
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