So Cool Juice Co. — Implementation Roadmap

The implementation plan follows a phased approach progressing from establishment through to commercial production within 9 months, with a 24-month roadmap detailing all critical milestones, dependencies, and workstreams.

Section 11 · Business Plan

Implementation Roadmap

Figure

Gantt Chart — visualised from the accompanying data.

Figure 11.1: Implementation Roadmap — Gantt Chart. Vertical dashed line marks Commercial Production Start at Month 9.

11.1 Phase 1: Foundation (Months 0–4)

Company registration, food manufacturing licences, environmental impact assessment.
Facility lease, architectural planning, cold room construction, and processing area fit-out.
Equipment procurement from leading suppliers (JBT, Tetra Pak, GEA, Hiperbaric for HPP).
Key leadership recruitment: Operations Director, Food Technologist, Quality Manager.

11.2 Phase 2: Build-Out (Months 4–9)

Equipment installation, commissioning, and operator training.
FSSC 22000 / HACCP certification audit preparation and execution.
Fruit supplier agreements finalised with 15+ farms across Western Cape.
Pilot production: 50,000–100,000 litres for quality validation and shelf-life testing.
Brand identity finalisation, packaging design, and marketing material production.
Retail buyer presentations and listing negotiations with Woolworths, Checkers, Pick n Pay.

11.3 Phase 3: Commercial Operations (Months 9–24)

Full commercial production at Month 9, targeting 300,000 litres/month (60% utilisation).
Progressive ramp to 80% by Month 15 and 95% by Month 24.
E-commerce platform launch at Month 10 with Takealot and own website.
SADC export market entry from Month 15 targeting Namibia and Botswana.
Phase 2 expansion feasibility and capex planning from Month 18.

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