Premier Quality Kenya Dairy Business Plan — Key Assumptions
Every yield, price, feed, capital and funding assumption behind the model, stated so a funder can test each one independently.
Key Assumptions
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- Overview & contents
- i. Important Notice and Basis of Preparation
- 1. Executive Summary
- 2. Market and Opportunity
- 3. Why the Fodder Block Is the Business
- 4. The Production Model
- 5. SWOT and Competitive Position
- 6. Housing, Water and Equipment
- 7. Regulatory and Compliance Framework
- 8. Management and Organisation
- 9. Financial Plan
- 10. Break-Even and Debt Service
- 11. Investment Analysis
- 12. Sensitivity and Scenario Analysis
- 13. Risk Analysis
- 14. Implementation Roadmap
- 15. Key Performance Indicators
- 16. Key Assumptions
- 17. Conclusion and Recommendation
- A. Appendix A: Consolidated Financial Summary
- B. Appendix B: Capital and Herd Schedules
- C. Appendix C: Funding and Debt Schedules
- D. Appendix D: Risk Register
- E. Appendix E: Glossary
- 16.1 Herd, yield and price
- 16.2 Cost, capital and funding
- 16.3 Assumptions most in need of independent verification
16.1 Herd, yield and price
|
Assumption |
Year 1 |
Year 5 |
Basis |
|---|---|---|---|
|
Land under fodder |
12 acres |
12 acres |
Six acres maize for silage, four Napier, two desmodium and lucerne, under a registered 15-year lease |
|
Heifers purchased |
20 |
0 (10 in Year 4) |
42 head bought across Years 2 to 4 at KES 200 000 each |
|
Average milking herd |
16 head |
52 head |
Phased purchase plus home-bred replacements entering from Year 3 |
|
Young stock behind the herd |
18 head |
72 head |
Reared on the same fodder block; the reason forage is sized against the whole herd |
|
Average yield per cow per day |
17 litres |
23 litres |
Lactation average, not peak. Break-even is approximately 18.0 litres |
|
Days in milk |
305 |
305 |
Against 60 days dry; 83.6% of the year in milk |
|
Calving interval |
13.5 months |
13.5 months |
Realistic under good Kenyan management |
|
Litres sold |
83 147 |
365 335 |
|
|
Farmgate price |
KES 50 a litre |
KES 50 a litre |
Below the KES 52 announced from 1 August 2026; held flat as a conservatism |
|
Cooperative deduction |
4% |
4% |
Chilling, transport and levies; net realised price KES 48 |
|
In-calf heifer sale price |
KES 195 000 |
KES 195 000 |
Within the KES 140 000 to 260 000 market range |
16.2 Cost, capital and funding
|
Assumption |
Value |
Basis |
|---|---|---|
|
Forage fed per cow per day |
45 kg fresh weight |
Plus approximately 20 kg for young stock |
|
Home-grown silage cost |
KES 4.20 a kilogram |
Fully costed including land, labour and inputs |
|
Purchased silage cost |
KES 7.50 a kilogram |
Conservative against a reported market range of KES 8 to 10 |
|
Share of forage self-grown |
90% |
Break-even is approximately 22.4% |
|
Dairy meal |
6.75 kg a cow a day at KES 47 a kilogram |
KES 3 290 for a 70 kg bag |
|
Minerals, salt and additives |
KES 22 a cow a day |
|
|
Permanent labour |
KES 1.08m rising to KES 1.98m |
Four workers rising to seven, plus the herd manager |
|
Land lease |
KES 300 000 a year |
Registered 15-year family lease, carried in overhead |
|
Fixed capital expenditure |
KES 8 900 000 |
Housing, water, milking, cooling, feed store, forage equipment, fodder establishment, fencing and manure handling |
|
Herd at inception |
KES 4 000 000 |
20 in-calf heifers at KES 200 000 |
|
Herd build, Years 2 to 4 |
KES 8 400 000 |
42 in-calf heifers at KES 200 000 |
|
Working capital |
KES 5 600 000 |
Sized to hold cash above zero through the Year 4 trough |
|
Contingency |
KES 445 000 |
5% of fixed capital expenditure |
|
Total project cost |
KES 27 345 000 |
|
|
Promoter equity |
KES 17 345 000 |
63% of the funding structure |
|
Term debt |
KES 10 000 000 |
37%; ten years at 15.5% with a three-year principal grace |
|
Depreciation |
KES 742 500 a year |
Fixed assets only, over lives of five to twenty years. Biological assets are not depreciated |
|
Corporate tax |
30% with indefinite loss carry-forward |
No tax falls within the projection period |
|
Debtor days |
21 days |
Cooperative payment cycle |
|
Creditor days |
30 days |
|
|
Feed and forage inventory |
60 days |
Conserved silage carried through the dry season |
16.3 Assumptions most in need of independent verification
|
Assumption |
Modelled |
Verification required |
Consequence if wrong |
|---|---|---|---|
|
Home-grown silage cost |
KES 4.20 a kilogram fully costed |
A costed fodder budget for the specific site: land preparation, seed, fertiliser, labour, harvesting and ensiling |
The single most important number in the plan. At purchased cost Year 5 turns to a KES 1.02m loss |
|
Fodder block yield |
Enough to supply 90% of 1 380 tonnes from 12 acres |
Agronomic assessment of soil, rainfall and irrigation capacity for two maize crops plus Napier and legume |
If the block supplies less, the herd must be smaller. Buying the shortfall destroys the margin |
|
Dry-season water yield |
Sufficient for the herd and fodder irrigation |
Independent borehole test through a full dry season, plus the WRA authorisation |
The second silage cycle fails and with it half the forage argument |
|
Average yield per cow |
23 litres a day at maturity, lactation average |
Milk records from comparable units in the chosen county, and the genetics of the heifers actually purchased |
The largest financial sensitivity. Break-even is 18.0 litres |
|
Cooperative price and deduction |
KES 50 gross, 4% deduction, KES 48 net |
A signed supply agreement with the named cooperative, confirming price, deduction and payment cycle |
Break-even is KES 41.20. Headroom exists but a sustained shortfall requires a smaller herd |
|
In-calf heifer market depth |
42 head bought and surplus sold at KES 195 000 |
Direct enquiry with breeders, county restocking programmes and the cooperative |
Purchases cost more or sales realise less. Roughly 20% of Year 5 revenue is exposed |
|
Term facility and grace period |
KES 10m at 15.5% with three years’ principal grace |
Written approval before any capital is committed |
Cover in Year 3 is 0.89 times without the grace and the facility breaches on its first test |
|
Registered land lease |
15 years at KES 300 000 a year |
Registered title and lease, with the family arrangement documented |
The debt is not securable and the funding application fails at credit |
The list is ordered by consequence. The first three are the fodder argument, and they determine whether the enterprise described in this plan exists at all; a promoter with a limited diligence budget should spend it there before anything else. The next three determine the return within a range. The last two determine whether the project is financeable on the terms assumed, and both can be settled with paperwork rather than fieldwork.