Bloomhouse Florals — Implementation Roadmap & Gantt Chart
The phased implementation roadmap and Gantt chart, with key milestones from funding and studio build-out through channel launch to network scale-up.
Section 9 · Business Plan
Implementation Roadmap & Gantt Chart
The phased implementation roadmap and Gantt chart, with key milestones from funding and studio build-out through channel launch to network scale-up.
The plan is sequenced to de-risk execution: secure capital and
premises, build the cold-chain and digital backbone, launch the flagship
and online channels, then layer on the recurring corporate and
subscription streams before funding the Pretoria expansion from
internally generated cash in Year 3.
9.1 Phased roadmap
Implementation is organised into four phases over the first eighteen
months, followed by a scale-and-expand phase from Year 2. The critical
path runs through premises, fit-out and cold-chain commissioning — the
activities that must complete before the studio can trade — so these are
front-loaded and closely managed.
| Phase | Window | Key milestones |
|---|---|---|
| Phase 0 — Close & mobilise | Months 0–2 | Funding close; company and governance set-up; secure flagship lease in target northern-Johannesburg node; appoint operations lead; finalise supplier agreements. |
| Phase 1 — Build | Months 2–5 | Flagship fit-out; cold-chain and processing installation; refrigerated fleet acquisition; e-commerce, POS and ERP build and integration; recruit and train founding team. |
| Phase 2 — Launch | Months 5–7 | Soft launch of retail studio and online D2C; same-day delivery live; brand launch campaign; first subscription cohorts. |
| Phase 3 — Commercialise | Months 7–12 | Corporate and hospitality business development; weddings-and-events pipeline; subscription growth; retention marketing; first peak-season trading (Valentine’s, Mother’s Day). |
| Phase 4 — Scale & expand | Year 2–Year 3 | Deepen corporate contract base; optimise spoilage and routing; commission Pretoria studio, cold-chain and fourth vehicle in Year 3, funded from cash and asset finance. |
Table 17. Phased implementation roadmap. The
critical path runs through premises, fit-out and cold-chain
commissioning before trading begins.
9.2 Implementation Gantt chart
The Gantt chart below sets out the indicative timing and overlap of
workstreams across the first two years, distinguishing the
launch-critical build activities from the commercialisation and
expansion activities that follow.
capital-dependent
Trading cannot begin until the lease is secured and the fit-out and
cold chain are commissioned, so any slippage in Phase 0–1 pushes revenue
to the right and pressures Year-1 cash. The model already assumes a
measured ramp and holds a R3.2m opening liquidity buffer to absorb
reasonable delay; nonetheless, disciplined project management of the
build phase is the single most important early-execution priority, and
draw-downs should be sequenced against milestone completion.
9.3 Key performance indicators
Progress is tracked against a concise set of operational and
financial KPIs reviewed monthly by management and quarterly by the
board, giving early warning of deviation from plan well before it
reaches the financial statements.
- Revenue and mix. Monthly revenue by channel
against budget; share of revenue from recurring corporate and
subscription streams. - Unit economics. Average order value, orders per
day, corporate contracts won and subscriber count and churn. - Operations. Spoilage as a percentage of revenue,
same-day delivery on-time rate, and gross margin. - Cash and coverage. Closing cash against the
minimum-cash covenant, and debt-service cover against the covenant
threshold.
Confidential — this business plan is provided to prospective investors and lenders for evaluation purposes only and may not be reproduced or distributed without the written consent of Bloomhouse Florals (Pty) Ltd.