Streetfire Kitchens Business Plan — Operations and Team

The service day from commissary prep to close-down, crew structure, routing and the scheduling discipline behind 1,306 truck-days.

Operations and Team

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  • 6.1 A trading day
  • 6.2 Menu and throughput
  • 6.3 Team
  • 6.4 Costs of running the fleet

6.1 A trading day

Time

What happens

05:30 – 07:30

Commissary: preparation, portioning, loading into the truck under cold chain control

07:30 – 10:30

Travel, set up, pre-service checks, gas and generator start, temperature logs

11:00 – 14:00

Weekday service; the truck earns its money in about three hours

14:00 – 15:30

Close down, cash-up, waste recording, return to commissary

15:30 – 17:00

Deep clean, restock, next-day preparation begins

Evening

Event services where booked; markets run to a different pattern on weekends

The point of this table is the third row. A weekday truck earns its revenue in roughly three hours and spends the remaining eight preparing, travelling and cleaning. That is why crew cost is 18 per cent of street revenue: the crew is paid for the day, not for the service window. It is also why the commissary matters — every task moved off the truck and into the kitchen lengthens the time the window is open.

6.2 Menu and throughput

▪ A short menu. Six to eight items. Every additional item slows the line, raises waste and increases stockholding. Throughput is the profit driver identified in Section 10.1, and menu length is the single biggest constraint on it.

▪ Prepared components. Sauces, marinades, slaws and doughs made at the commissary. The truck assembles and cooks; it does not prepare.

▪ Pre-ordering at office parks. A simple order-ahead channel lets a truck serve a queue that would otherwise walk away, and lifts covers per service without lengthening the day.

▪ A fixed event menu. Events are quoted from a set menu at a confirmed head count. This is why event food cost is 28 per cent and waste is under 1 per cent.

6.3 Team

Role

Number

Monthly cost each

Note

Owner-operator and general manager

1

R32 000

Runs the business; also the Person in Charge for food safety

Head chef and menu development

1

R26 500

Menu, recipes, commissary output and consistency

Events and sales coordinator

1

R18 000

The role that grows event mix from 11% to 20%

Bookkeeper and administrator

1

R13 000

Commissary prep cooks

2

R11 200

Commissary preparation ahead of each service

Total central team

6

R111 900

Annual R1 370 999

Truck crews are engaged per service at R58 an hour for crew and a premium for the truck supervisor, comfortably above the national minimum wage of R30.23 an ordinary hour. Costing crew per service rather than as fixed salary is what allows the business to flex between a quiet Tuesday and a busy Saturday, and it is why crew appears in the variable cost stack rather than in overhead.

Two of the six central roles do work that an owner-operator cannot do at the same time as driving a truck. The events and sales coordinator is the role that grows event mix from 11 per cent to 20 per cent of the calendar, which is worth roughly R558 000 of annual contribution at full fleet. The head chef is what makes five trucks taste like one brand. Both are part of the overhead that Section 1.3 identifies as only affordable from about three trucks.

6.4 Costs of running the fleet

Per truck per year

Amount

Note

Truck maintenance and servicing

74 000

Kitchen equipment and vehicle servicing

Vehicle insurance and tracking

41 000

Vehicle, equipment and tracking

Licensing, roadworthy and permits

19 000

Roadworthy, licensing and permit renewals

Total per truck

134 000

R504 per effective trading day

R134 000 a year, or R504 per effective trading day, is what a truck costs before it sells anything. Against a blended contribution of R3 704 a truck-day that is manageable; against the R2 312 a weekday street service earns it is a seventh of the take. It is also the cost that disappears cleanly when a truck is sold, which is what makes the downside in Section 10.3 recoverable rather than terminal.