A deliberately multi-format model allows Aurum Grill to match capital intensity and operating economics to the specific trade area, maximising return on invested capital across diverse locations.
Format portfolio
|
Format |
Key characteristics |
Capital intensity |
Primary economics |
|---|---|---|---|
|
Drive-thru |
High-volume, 24-hour capable, premium roadside |
High |
Highest absolute EBITDA; brand visibility |
|
Mall-based |
Strong foot traffic, food-court integration |
Medium |
Steady volume; brand reach |
|
Fuel-forecourt |
Commuter convenience, travel corridors |
Medium-Low |
Lower site cost; predictable traffic |
|
Delivery kitchen |
Low capex, high delivery density |
Low |
Capital-efficient off-premise capture |
The drive-thru format anchors the portfolio at roughly 44% of mature sales, reflecting its throughput advantage and alignment with the commuter economy. Lower-capex delivery kitchens and forecourt sites provide capital-efficient network extension into trade areas that would not support a full drive-thru, improving blended return on capital and accelerating geographic coverage.