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Business Plan Africa Investor-Ready Plans

Aurum Grill Business Plan

Investor-Grade Business Plan

Aurum Grill™

South African integrated quick-service restaurant & franchise platform

Scaling to 100 restaurants and R3.2bn system-wide sales by FY2031, across company-owned and franchised formats.

R550mCapital raise
100Restaurants target
R3.2bnSystem sales FY2031
~40%QSR share of foodservice

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Aurum Grill is raising R550 million in equity, senior debt and working capital to build a South African integrated quick-service restaurant and franchise platform — scaling to 100 restaurants and R3.2 billion in system-wide sales by FY2031. This plan sets out the concept, industry and market opportunity, menu and format architecture, franchise and real-estate strategy, full financial projections, the investment structure and an honest account of the key risks. Use the contents below to navigate the plan.

Financial snapshot

Two headline charts from the plan. Full projections and 25+ visualisations are in Section 20: Financial Projections.

Figure 1. System-wide network sales scale from R180m (FY2027) to R3.2bn (FY2031) as the network reaches 100 restaurants.
Figure 2. Sources and uses of the R550m capital raise; R515m is deployed into assets, launch costs and reserves, with the revolving facility available for working-capital timing.

Contents

Twenty-six sections plus appendices. Each opens on its own page with previous / next navigation.

ⓘImportant notice & confidentialityPlease read before reviewing the plan →

  1. 1Executive Summary
  2. 2Company Overview
  3. 3Vision, Mission & Strategic Objectives
  4. 4Industry Overview
  5. 5Market Opportunity
  6. 6Consumer Trends
  7. 7Business Model
  8. 8Competitive Positioning
  9. 9Products & Menu Architecture
  10. 10Restaurant Formats
  11. 11Technology & Digital Ecosystem
  12. 12Franchise Expansion Strategy
  13. 13Real Estate Strategy
  14. 14Supply Chain & Procurement
  15. 15Operations Framework
  16. 16Marketing & Brand Strategy
  17. 17Human Capital Strategy
  18. 18ESG & Sustainability Strategy
  19. 19Financial Plan
  20. 20Financial Projections
  21. 21Unit Economics
  22. 22Implementation Roadmap
  23. 23Risk Analysis
  24. 24Investment Structure
  25. 25Exit Opportunities
  26. 26Conclusion
Appendices
  1. AAppendix A: Detailed Financial Statements
  2. BAppendix B: Key Assumptions Register
Private & confidential. This document is provided for discussion purposes only and does not constitute an offer to sell or a solicitation to buy securities. Financial projections are forward-looking, depend on assumptions that may not materialise, and are not guarantees of future performance. External market data is indicative and should be independently verified. See the Important Notice for the full basis of preparation and disclaimer.