DriveHub Marketplace (Pty) Ltd Business Plan › Implementation Plan and Gantt Chart

11.1 Implementation Overview

DriveHub’s implementation follows a phased approach over 24 months, divided into four major phases: Foundation (Months 1–3), Build (Months 4–8), Launch (Months 9–12), and Scale (Months 13–24). Each phase includes defined milestones, deliverables, and success criteria.

11.2 Phase Descriptions

Phase 1: Foundation (Months 1–3)

• Company registration, legal structuring, and shareholder agreements finalised.

• Secure office premises in Sandton and establish IT infrastructure.

• Recruit core technology team (CTO, 4 software engineers, 1 UX designer).

• Complete platform architecture design and technology stack selection.

• Initiate partnerships with financial services and vehicle inspection providers.

• Begin B-BBEE compliance structuring and Level 2 contributor application.

Phase 2: Build (Months 4–8)

• Develop and test core platform: listing engine, search and filtering, user accounts.

• Build dealer management portal and subscription billing system.

• Develop AI recommendation engine MVP and vehicle verification integration.

• Integrate payment gateway (PayFast/Peach Payments) for listing fees.

• Recruit sales team and begin dealer pre-registration campaign.

• Develop content library: buying guides, vehicle reviews, market reports.

• Beta testing with 20–30 pilot dealers and 500 private listings.

Phase 3: Launch (Months 9–12)

• Public platform launch in Gauteng market (Johannesburg, Pretoria).

• Execute launch marketing campaign across digital and traditional channels.

• Onboard initial 200 dealer subscribers through B2B sales programme.

• Launch mobile application (iOS and Android).

• Activate value-added services: financing referrals, insurance quotes, inspections.

• Establish customer support operations and quality assurance processes.

Phase 4: Scale (Months 13–24)

• Expand to Western Cape and KwaZulu-Natal markets.

• Scale dealer subscriber base to 500+ through regional sales teams.

• Enhance AI matching engine with accumulated user behaviour data.

• Launch fleet management features for corporate clients.

• Achieve 150,000 monthly active users.

• Initiate planning for SADC regional expansion (Namibia, Botswana).

11.3 Implementation Gantt Chart

The following Gantt chart provides a visual timeline of key workstreams and milestones across the 24-month implementation period:

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